2010, 2011 PRSA WI Paragon Award of Excellence

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A Dummy's Puppet's Ramblings - from Chip Martin
Mannequin American views and guidelines on marketing/PR trends, news from the world of puppets and ventriloquism, bits of humor and other interesting but useless information. I post every Tuesday and Friday.
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Coneheads Promote State Farm

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer
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Chip Shot: “What happens after you die? Lots of things happen after you die. They just don’t involve you.” Louis C.K.

A Future Where Student Debt Crushes Your Dreams

This 60 second commencement address is so depressing that it’s funny as heck … and it’s here to promote $1 million in job search grants from Fifth Third Bank.

Planet State Farm

What better way to follow up “Jake, from State Farm” than with the Coneheads?

Questionable Marketing

When we were in London recently, we spotted this unique packaging for condoms.

Speaking of condoms …

Is this any way to promote taking the bus?

Yes, We'll be Appearing at the International Ventriloquists' ConVENTion This Year 

This just in ... someone cancelled so we'll be appearing on the Thursday Night Show at this year's International Ventriloquists' Convention. I don't want to brag or anything, but we'll be getting paid the same amount as Jeff Dunham, to appear at the convention.


Posted: May 22 2015, 07:30 AM by chip
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Marketing Success with Vlasic's Stork

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer
To View Complete Blog Click Here:
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Chip Shot: Some people are like a Slinky. Not really good for much, but they bring a smile to your face when pushed down the stairs.

Marketing Success with Vlasic’s Stork

 

Birds and pickles go together like peanut butter and jelly … wait, what? Crazy as it may seem, the Vlasic Pickle company felt that was the case when it chose a stork to represent its brand in 1974. Some 40 years later, the ubiquitous mascot doesn’t seem so weird anymore.

But what prompted Vlasic to choose a stork in the first place?

According to the Vlasic website, the spokesbird was chosen in 1974 to deliver pickles because the national birthrate was dropping around this time.  Vlasic decided to capitalize on the trend. Taking the classic stork mythology and combining it with the belief that pregnant women crave pickles, they created one killer marketing campaign.

Click here  to see one of Vlasic’s first commercials.

But the real key to Vlasic’s success is that the company stayed the course with its mascot stork and its marketing message. Today everyone is familiar with both the mascot and the Vlasic name. Too many companies decide to change their logos, mascots and taglines too often. One of my marketing mentors used to say, “Stick with a good ad until you’re sick of it, and then stay with it until you’re even more sick of it … then keep running it.”

Vlasic has followed that advice to marketing and sales success.

Honest Packaging

Where Have all the Good Toys Gone?

Vintage Ads

I guess you “lay down the law” by getting her drunk first? By the way, is it just me or does she look half undressed?

Who knew that celery was “Nature’s Toothbrush?” Yuk!

Massage Cologne … and one hot masseuse. And the copy says, "... half man, half beast, all male!" Isn't "man" and "male" pretty much the same thing? If you're a man you're a male and vice versa.

 


This Ad is Too Funny Not to Watch

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer
To View Complete Blog Click Here:
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Chip Shot: I have enough money to live comfortably for the rest of my life … if I die next Thursday.

 

Too Funny Not to Watch

 

 

If you're relying on your local barista to talk you through life's challenges, stop right now, says this amusing video for a text/video-chat counseling service called In Your Corner.

More Vintage Ads of Questionable Taste

Both of these ads are for our blog-reader-friend, Matt. Just look at those headlights!

"You'll poke your eye out!"

 

 


Nina Conti Live

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer
To View Complete Blog Click Here:
http://bmpr.com/chip_martin/

Chip Shot Photo Above: This is what you look like when your friends want to split the check evenly but you only had an appetizer.

Nina Conti Live

When we were in London a couple of years ago, we went to see Nina Conti’s show in Soho. Without a doubt she is one of the funniest and most creative ventriloquists working today. This short clip ends before the real hilarity starts, but it’s still very funny … and original.

 

We had a couple of beers with Nina and she said that she had plans to produce a DVD of her show. Well the DVD is now available in the UK. But it’s not on Amazon in the U.S., yet.

Chauvinistic Vintage Ads

The ads below may be offensive to some today … but don’t include me in that group.

… I think we all know what the guy in the ad above wants to “handle.”

 

 

… tan lines on the Farrah Fawcett look-alike above would be photo-shopped out today.

(I have no idea what this ad above is for … but I figure the photo is strange enough and provocative enough to entertain my readers.)

Official Trailer for New Muppet Show Coming to ABC

Do not adjust your sets! The Muppets are officially returning to a television near you with a new primetime series on ABC!! Casting calls for chickens, penguins, rats, and singing vegetables start on Monday.

Okay, this looks really good and the writing is really funny. It’s the new Muppet Show coming to ABC!

 

 

 


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