2010, 2011 PRSA WI Paragon Award of Excellence

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A Dummy's Puppet's Ramblings - from Chip Martin
Mannequin American views and guidelines on marketing/PR trends, news from the world of puppets and ventriloquism, bits of humor and other interesting but useless information. I post every Tuesday and Friday.
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What is Sex Selling This Week?

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer
I post every Tuesday, Wednesday and Friday

Yes, Infusium23 is That Good …


What can I say? I like this ad for Insusium23 … whatever Insusium23 is.


She Must Have Dropped Something …



Above is another example that demonstrates why I could never work in fashion marketing. I would never have come up with the idea of putting a woman inside down in a sports car to sell an expensive watch.  But someone did. And obviously Chanel believes it’s a brilliant idea.


Meaningful Condom Packaging



Honey Maid Makes Brilliant Sequal

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer
I post every Tuesday, Wednesday and Friday


Honey Maid Makes Brilliant Sequel




This blog typically highlights marketing efforts that utilize humor to communicate serious messages and products. But occasionally I take time to highlight other types of successful marketing. And so here is a tip of the cap to Honey Maid.


From AdAge: Marketers who make ads about inclusive families these days need a battle plan for how to deal with the haters. And it's as much an opportunity as a crisis.


Advertisers who do this kind of progressive marketing are no longer surprised by the haters. In fact, I'd be willing to bet Honey Maid already had a plan in place for the video below—a response to the haters (and supporters) of its ultra-inclusive "This Is Wholesome" ad—before the first spot (which now has more than 4 million views) even aired. And here is their superb response.

Is it cynical to approach inclusive messaging by calculatingly harnessing the hatred against it to sell more stuff? Perhaps. Still, it's quite amusing to see the haters turned into pawns who can be played for extra exposure.


It began, of course, with Cheerios, which was surely legitimately surprised last year when its ad with the interracial family was flooded with racist comments on YouTube. General Mills' reaction was complicated. First it shut down the YouTube comments, then it slowly embraced what quickly became an outpouring of support—and finally it aired a brilliantly subtle sequel on this year's Super Bowl.


Letterman Will Not Be Retiring From Indy Racing 

Recently, David Letterman announced that he will be retiring from Late Night. But he will not retire from being the co-owner of IndyCar team Rahal Letterman Lanigan Racing.

As most of my blog readers know, we here at Chip Martin’s Blog are big IndyCar racing enthusiasts … and we’re thankful that Letterman is going to continue being active in the sport. Here’s a hilarious video showing what happened when Letterman sent an intern to the IndyCar season opener. Beyond calling it a 'Grand Pricks' and asking drivers about peeing in the suits, it's just a side-splitting couple of minutes.

How to Promote the Indy Racing Series


Over the last few years the Indy Racing Series has done a terrible job of promoting itself. These days you almost need a Ouija Board to figure out when and what channel will be carrying a particular race.

But back in 2002, the series promoters knew what they were doing. This is how a sanctioning body actually makes stars out of its drivers. And in 2002 it worked rather awesomely for CART. The whole commercial probably took a day to shoot and didn't require much of a budget, but it was expertly conceived and executed. Boom.

Now I Know How to Market Men’s Shoes …

Pet Stress


This print ad for a pet stress reliever medication is about a year old … but still funny.


Your Poop Wants to Tell You Something

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer
I post every Tuesday, Wednesday and Friday


Your Poop Wants to Tell You Something




Okay, there’s not much to say about this rather amusing Dutch ad that uses “poop” as its spokeperson spokespoop. Gotta admit, it keeps you watching right up until the “end.”

Evian Spider-Man

Click here to watch a French ad for Evian Water that shows the amazing Spider-Man being amazed by his baby-me.

Fake Bottled Water Ad

While we’re on bottled water, I ran across this fake ad for bottled water. It’s probably more truthful than not.

Miller Lite Says, “You’re Welcome”

This new ad from Miller Lite reminds us how to get the perfect six pack.


Glove and Boots Test a Ronco Rotisserie



I swear these 2 minute Glove and Boots Product Testing Videos always make me lol. And this one maintains the streak. Glove and Boots test the Ronco Rotisserie Oven … with predictable results.




Marketing Campaign Says, "Do it for Denmark"

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer
I post every Tuesday, Wednesday and Friday


Do It For Denmark




A Danish travel agency wants the country's people to do the patriotic thing by getting out of town and getting busy.

This funny new campaign puts an unusually clever twist on using sex to sell by highlighting the country's fast-declining birth rate and packing in fun statistics and scientific claims to support that people are more likely to copulate while on vacation.

It's opportunistic in the best possible way—rewarding for viewers, with at least the illusion of being genuinely concerned. For those of you who are serious about procreating, the brand even offers an "ovulation calendar" to help plan trips on a schedule that would improve your odds. Anyone who proves they succeeded could win three years' worth of baby supplies.

There have been similar campaigns in the past—notably, the hilarious baby-making anthem by Mentos in Singapore (also a country with a declining birth rate). Hell, even NPR has run ads encouraging baby making.

The Danish would be more creepy if it weren't so funny and practical at the same time. And while advertising certainly doesn't need any more puns-as-taglines or juvenile jokes, it's hard to be bothered by one that so perfectly fits the message: "Do it for Denmark."


Using Humor to Increase Awareness for Equal Pay




Do black people deserve to earn less money than white people? Certainly not.

But the arguments in favor of such a wage gap in this ad are somewhat entertaining. It’s from a Belgian organization whose mission is to raise awareness about equal pay for ... another demographic.

The comparison probably won’t go over too well with people who earnestly do feel held back in their careers because of their race. But with ads so humorously sarcastic, it's hard to hold too much of a grudge.


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