A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer
News Bits: According to a recent study, older women are enjoying sex more than ever. Hopefully this is not big news to older men.
More News Bits: Pedestrians wearing headphones are three times more likely to be involved in car accidents. But they're four times more likely to have a sweet playlist for their ride in the ambulance
Milwaukee Public Library Ad Mocks Facebook, YouTube, and Twitter
I really like this ad (above) for the Milwaukee Public Library. Nice shot at social media while getting their points across.
Dog Strikes Back
Here's another Super Bowl ad that you'll see on Sunday. This one, for Volkswagen, is worth watching.
Japanese Ad Makes Me LOL
Sorry, but this Japanese ad made me lol. It may be the best department store ad ever.
Are We Really This Stupid?
This warning label for a dust mask points out that the mask "does not supply oxygen." Obviously the company was sued for not explaining that fact to some idiot.
Drinkwel: The Multivitamin for People Who Drink
From the manufacturer: "This product does not prevent intoxication, alcohol poisoning, alcohol abuse or utter stupidity." (That seems pretty honest.) "Please drink responsibly. Never drink and drive! Do not consume alcohol if you are not of the legal age to do so, while pregnant or nursing. This product is not intended to diagnose, treat, cure, or prevent any disease." (Okay now we know what it "doesn't" do.) "Its ingredients replenish nutrients, support healthy liver function, help process alcohol induced toxins and more." ... and there it is ... apparently this multivitamin is no different from the myriad of other multivitamins on the market.
My advice is never drink and drive, don't Facebook, text or drunk dial while intoxicated and don't waste your money on products like this one. By the way, Drinkwel costs $50 Source
Strange Ad of the Day
I can't believe this is all the ad agency could come up with for White & Black coffle at the Coffee Inn. It's strange enough to get attention, but does it really "sell" the product? I say, "Nay. Nay."
Vintage Chauvinism
I would have liked to have been the hand model in this vintage ad for Chemstrand Nylon, the material that leotards are made from.
A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer
Acura, for the first time, will run a commercial during the Super Bowl championship game to capitalize on communicating with the more than 100 million viewers. Designed to strengthen Acura brand awareness and leverage Acura's announcement in Detroit at the North American International Auto Show earlier this month, a 60-second commercial featuring the iconic talent of Jerry Seinfeld and Jay Leno coupled with the highly anticipated NSX supercar concept will air during the third quarter.
Click here to see the extended version, which is pretty funny.
A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer
Spoiler Alert: Following are three ads that will appear during the Super Bowl.
1st Bank Super Bowl Ad Urges You to Take a Bathroom Break
FirstBank - Super Bowl Commercial from TDA_Boulder on Vimeo.
To illustrate how much it cares about customer service, FirstBank will urge Super Bowl viewers - at least in Colorado - to take a bathroom break. The spot features a man in a recliner informing viewers, "At FirstBank, customer service is our priority. So if you're a FirstBank customer worried about missing one of the exciting commercials, or the game time, now would be a great time to go to the bathroom."
Outstanding.
Audi Offers A Fitting End to Vampires
Here's an Audi ad which will air during the Super Bowl and should be well received by anyone who is sick of the vampire genre. The ad is clever and it became available after Facebook users solved the brand's Race the Light social media contest.
Honda CR-V Commercial
Click here to see the official 2012 Honda CR-V Super Bowl commercial with Ferris Bueller.
A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer
"If you walk around with your fly zipped all the time, people are going to have high expectations of you. You don't want that."
Chip Martin
Marketing's Social Media Fatigue
Personally, I'm suffering from social media fatigue. My guess is that I'm not alone.
As a marketer, when I read about a new social media opportunity, my response is often, "Oh no! Not another site to monitor and maintain!"
Big brands are managing an overwhelming number of social media accounts, with an average of 178 accounts per company according to a recent study. (Altimeter surveyed 144 corporations with 1,000 employees or more including Applebee's, Avaya, Caterpillar, Hallmark, JP Morgan Chase, Newell Rubbermaid and Western Union.)
In truth, many companies launch social media programs with little planning and without standardized processes. With the an ever increasing explosion of new social media platforms, these companies find themselves at risk of abandoned accounts, inconsistent experiences for customers and potential PR crises.
Uncoordinated social media efforts can cripple a company's marketing and PR efforts and budgets. So let's hope that 2012 will be the year that companies wake up to the need for sound strategies and tighter corporate controls for Social Media.
Funny Insurance Commercial
Click here to see an entertaining commercial for 1st for Women Insurance Brokers. It's worth a look.
Entertaining French McDonald's Commercial
A new commercial for McDonald's France pits a lumberjack against a farmer in increasingly ridiculous competitions ... all to promote two new sandwiches ... the McTimber and the McFarmer. Quite amusing actually. Have a look.
Too Clever for Words
Two Ads That Made Me Say, "Huh?"
The ad above for an Israeli fitness club poorly Photoshops a clothed woman sitting with her legs dangling in a pool. The cutline says "Tired of people dressing you up with their eyes?" It's a tad too demeaning for my taste. Probably because it hits too close to home.
The cutline for this Science Diet dog food says, "For healthy digestion." Funny ... yet a little disturbing.
Vintage Undie-odor Ad
According to this ad for Lux "undie detergent," you may not notice if your undies have an odor, "but others do." As a result, your undies "will tell your friends" that you smell.
I don't know .... I think from the photo in the ad, she's a ventriloquist.
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