A Puppet's Ramblings - from Chip Martin , Mannequin American How to Write Newsletter Articles That Breed Readership "People read for only two reasons: To be entertained and/or to learn something. If the articles in your newsletter don't accomplish at...
A Dummy's Puppet's Ramblings - from Chip Martin , Mannequin American Humor Can Be an Effective Communications Tool People respond to humor with their emotions, not with reason. This means humorous communications are able to slip past left-brained defenses...
A Dummy's Puppet's Ramblings - from Chip Martin , Mannequin American Why Blog? When B&M decided it wanted someone to write a blog, management conducted an extensive three minute search. As my hiding place was not as good as other staff members, I...
A Dummy's Puppet's Ramblings - from Chip Martin , Mannequin American Creating More Effective Newsletters A PDF of the latest edition of the B&M newsletter is available by clicking here . I've been editor of Brown & Martin's award winning publication...