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A Dummy's Puppet's Ramblings - from Chip Martin , Mannequin American Who Owns the Nurdles? Two of our most important toothpaste manufacturers are locked in a legal battle to the death over the future of nurdles. What is a nurdle? A nurdle is that wave...
A Dummy's Puppet's Ramblings - from Chip Martin , Mannequin American Today's Marketing Tip "People will forget what you said; people will forget what you did; but people will never forget how you made them feel." - Chip Martin, Mannequin American and...
A Dummy's Puppet's Ramblings - from Chip Martin , Mannequin American Marketing With Success Stories Marketing materials, tools and campaigns shouldn't pitch. They should tell stories ... stories of success; stories of redemption; stories of pain and problems...
A Dummy's Puppet's Ramblings - from Chip Martin , Mannequin American Marketing Tip from B&M Marketing tools should avoid focusing on features. Talk about benefits ... results ... outcomes. What you sell is a means to an end. Focus on the end. Your...
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