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A Dummy's Puppet's Ramblings - from Chip Martin , Mannequin American Marketing Tip from B&M Marketing tools should avoid focusing on features. Talk about benefits ... results ... outcomes. What you sell is a means to an end. Focus on the end. Your...
A Dummy's Puppet's Ramblings - from Chip Martin , Mannequin American Marketing Tip "When corporate management becomes sick of the company's marketing campaign, everyone else is just starting to notice it." Chip Martin New SFW Playboy Site ... Why? The...
A Dummy's Puppet's Ramblings - from Chip Martin , Mannequin American Mercedes Honors George Did George drive a Mercedes? Who cares? Nice tribute by Mercedes-Benz. "The Boss" was of course known for his ubiquitous aviator sunglasses. America Still Make...
A Dummy's Puppet's Ramblings - from Chip Martin , Mannequin American Using Humor at Trade Shows One of the major objectives of tradeshow exhibits is to create a lasting impression. If a visitor can't remember you, how can she or he give you their business...
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