2010, 2011 PRSA WI Paragon Award of Excellence

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A Dummy's Puppet's Ramblings - from Chip Martin
Mannequin American views and guidelines on marketing/PR trends, news from the world of puppets and ventriloquism, bits of humor and other interesting but useless information. I post every Tuesday and Friday.
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New Ad Standards Take Snowflake Absurdity to a Whole New Level

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer.
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Chip Shot: The best things in life are free. The second best are very expensive.

Another Chip Shot: If you’re afraid to check your account balance, you should probably check your account balance.

And yet, Another Chip Shot: I did some financial calculations today. Apparently, if I retire, I can live comfortably for about 16 minutes.

 

 

Britain’s New Ad Standards Take Snowflake Absurdity to a Whole New Level

Britain is now banning advertising showing women who can’t park or men who struggle to change a diaper in a crackdown on gender stereotypes. (Read that again.)

 

The Advertising Standards Authority (ASA) says some stereotypes are harmful, citing ads that belittle men for carrying out tasks seen as female, or suggest new mothers should prioritize looking good over emotional wellbeing.

 

“Our new rule calls time on stereotypes that hold back people and society,” said Shahriar Coupal, director of the Committees of Advertising Practice (CAP).

 

Starting next June, adverts featuring a depiction of gender roles that could cause offense or harm will be axed.

 

 

(above) If you insinuate a woman is physically weak, your ad will be axed.

The new rules follow a campaign for weight loss products featuring a bikini-clad model with the tag line “Are you beach body ready?” that drew a barrage of complaints. (Are you frigging kidding me!)


In November, retailer Marks and Spencer came under fire for a window display juxtaposing men in suits and women in knickers, while two months earlier Sweden’s advertising watchdog said a viral meme showing a man staring at another woman was sexist.

 

 

(above) Ads that insinuate the actions depicted in this cartoon would now be illegal under the new advertising standards.

“Harmful gender stereotypes in ads contribute to how people see themselves,” said Ella Smillie, CAP’s gender stereotyping project lead. “They can hold some people back from fulfilling their potential, or from aspiring to certain jobs and industries, bringing costs for individuals and the economy.”

 

Women’s rights groups welcomed the move. “Our society and our economy pays a heavy price for the constraints we place on boys and girls from our earliest moments of life. It has to change,” said Sam Smethers, chief executive of the Fawcett Society.

Excuse me while I go slam my head against a wall and marketers around the world begin slaughtering anyone who dares to create entertaining, humorous or slightly enjoyable ads.

Too Late to Send Back These Signs

 

 

 

 

 

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Photos That Make Me Scratch My Head

 

 

Okay, if the story behind this photo is anywhere close to the one in my imagination, I want to meet the owner of those sunglasses.

 

 

 

I hope your customer service expectations aren’t too high. (If I owned this business, this lady would have been sent home.)

 

 

 

 

More Hilarious “True Facts”

 



It’s been a long time since I included one of these True Facts videos in my blog. But they’re hilarious and always generate positive responses from readers … so, sit back and prepare to laugh at True Facts about The Octopus.

Instincts Can Hilariously Keep You Safe

 



“Instincts” is a really funny ad about how Mercedes Benz tries to replicate the human body’s automatic reactions that protect us from harm.  Great copy writing.

 

 

 

 




Posted: Jan 25 2019, 07:30 AM by chip | with no comments

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