2010, 2011 PRSA WI Paragon Award of Excellence

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A Dummy's Puppet's Ramblings - from Chip Martin
Mannequin American views and guidelines on marketing/PR trends, news from the world of puppets and ventriloquism, bits of humor and other interesting but useless information. I post every Tuesday and Friday.
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January 2014 - Posts

Most Populoar Passwords Are ...


A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer
I post every Tuesday, Wednesday and Friday

“Password” No Longer Most Popular Password

According to the annual list of most popular passwords, “password” has slipped to number two, giving way to the terribly clever “123456,” presumably chosen by all those people who wanted to make sure they fulfilled a six-character requirement.

In fact, seven of the 20 most frequently found passwords are just strings of sequential numbers starting with 1. There’s 1234 (#16), 12345 (#20), 1234567 (#8), 12345678 (#3), 123456789 (#6) and the people who just run their finger down the number row with 1234567890 (#13).

For those who want to fulfill their six-character requirement but don’t like to stray too far around the number row, there is also 123123 at #11. And for the truly lazy, there is 000000 at #25.

Excellent Guinness Ad That Had to be Pulled




Here's a great new commercial starring U.S. biathletes Tracy and Lanny Barnes. If you don't know their story, just watch the commercial—it's remarkably affecting, given that it's mostly just a static image and some text coming and going.


The spot was on YouTube, but had to be pulled off the site at midnight Wednesday (Jan. 29). That's because Guinness is not an Olympic sponsor and cannot air advertising featuring Olympic athletes between Jan. 30 and Feb. 26. The link above is from Ad Week, and was working as of yesterday. So I apologize if it has been pulled.


Advertisers Build Anticipation with Pre-Super Bowl Ads

If you like puppies, bikinis, babies, dinosaurs, pirates, Carmen Electra and Abraham Lincoln, then this Volkswagen Super Bowl ad teaser is for you.

Foot Locker’s Week of Greatness

In case you haven’t seen it yet, here is Foot Locker’s hilarious “All is Right” commercial.

Stuttering Therapy

These print ads for Stuttering Therapy Classes make you think. Once you get what the photo is saying you realize that it’s both clever and effective.

Jeff Dunham’s Car Collection Featured on GQ

GQ recently interviewed comedian Jeff Dunham at the facility that warehouses Jeff’s car collection. Like Jay Leno, Jeff works on his own cars and has quite a collection. He even takes the GQ guy for a ride in his Batmobile.


Are You Eating Someone's Pet?

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer
I post every Tuesday, Wednesday and Friday

Are You Eating Someone’s Pet?


Apparently there’s a problem in Asian restaurants. Some proprietors are abducting animals (cats and dogs) off the streets and severing them up as blue plate specials. The ads above and below are warning restaurant goers to “Say NO to cat and dog meat.” Yeawwww. As if I had to be told.


The Equinox Luxury Gym Will Make You Want to Get Naked

Getting ripped at a luxury gym will make you want to get more naked everywhere, says luxury gym Equinox in this ad.


Back to the Bush Years

Yeah, so, these are the mannequins at the American Apparel store on East Houston Street in NYC. According to one employee, the Mannequins went up without warning, and people seem to be getting a kick out of them.

Personally, I haven't visited an American Apparel in a while, but it looks like a promising pickup spot for this Mannequin American.


Truth in Advertising

A Puppet's Ramblings
- from
Chip Martin, Mannequin American Marketer
I post every Tuesday, Wednesday and Friday

Truth in Advertising?

Can’t get a date with any pretty singles after seven years of flashing your best and brightest smile? Maybe it’s not your personality or your antique doll collection hanging out on your bed. One man blames his string of dating strikeouts on Close-Up toothpaste’s failure to attract women and is suing the product’s manufacturer as a result.

Yes, this is a real thing that is actually happening, according to various reports, including one from AZCentral.com. The 26-year-old man filed the lawsuit against Unilever Nigeria Limited, saying its ads for the toothpaste — which show women getting all hot and bothered after a dude brushes his teeth — are deceptive and false. Because he’s still single, despite using Close-up for seven years.

In his suit he claims “no girl ever agreed to even go out for a tea or coffee with me, even though I’m sure they could smell my breath. I always brush my teeth with so much Close-Up gel to make sure the girls get turned on by my fresh breath as they usually show on TV.”

As evidence in the case, he’s submitting all of his tubes of toothpaste — the used, the half-used and those he has yet to use — as evidence.

The lonely life he’s living due to lack of help from the toothpaste has left him feeling “cheated” and in a state of “mental anguish.”

Nestlé’s Goes Beyond “Suggestive” in Super Bowl Teaser Ad

Click here to see Nestlé’s Super Bowl ad teaser showing peanut butter and chocolate going to couple's therapy in an effort to spice up their relationship. The teaser is pretty suggestive, particularly when another couple, cheese and crackers, emerge from the therapist's office excitedly fondling a giant, hard salami.

The actual Super Bowl ad will be a different version but with the same couple's therapy theme, the AP reports. For more, see the campaign site at http://www.butterfingercups.com.auto/

Auto Ad of the Year

This Honda ad won the top prize at the 2014 One Show Automobile Advertising of the Year awards at the North American International Auto Show in Detroit. The ad is quite clever and artistic. It grabs and keeps your attention. The only thing that could make it better would be the addition of a Mannequin American.

Fiat was the winner in the print category, below. The “Don’t Text and Drive” ads say, “You Either See the Letter or the Girl” and “You Either See the Letter or the Bus.” Good ads.


They Lived


Here’s my favorite car ad of the year. It focuses on safety, and it boldly shows something you rarely see in car commercials—the twisted wreckage of what's left of one of the automaker's vehicles after a horrendous accident. The wrecked Subaru Outback here is not a prop—it's a real car that really got totaled. But the driver survived, and that's the point of the ad


Pay Attention!

Here’s a reason to pay attention to sale prices. The Utilitech Water Leak Sensor was “$30” and now is an incredible “29.97.”

If You’re Really Bored

At last year’s Ventriloquist Convention, our buddy Tom Crowl interviewed Dale on behalf of Vent Haven Museum’s video archives. I wasn’t invited to the interview or, it would have been more interesting and entertaining. But if you want to waste 3 minutes of your life that you can never get back, here is Part 1 of the interview, and here is part two.




Ads Still Dominate Reasons for Watching Super Bowl

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer
I post every Tuesday, Wednesday and Friday

Survey Finds Super Bowl Ads Steal Show


Most Americans tuning in for the big game are most interested in the action off the field: commercials. About 78% of those surveyed by ad agency VB&P said they are more excited about Super Bowl commercials than the game itself. Humorous commercials had nearly universal appeal in the survey, and 68% of respondents between the ages of 18 and 29 said social media has enhanced their watching experience. USA Today


M&M’s Characters Tell Movie Goers to “Turn Off Your Phones!”


The iconic M&M's candies call for filmgoers to turn off their cell phones and respect their fellow theater patrons in this mock blockbuster action-movie trailer from BBDO that marks the first time all six characters have appeared in a single spot. Speed and Die Hard-type flicks are among those deftly spoofed in the 40-second PSA, which will run in theaters nationwide.

Very Funny Muppet Movie Parody Promo

Now this is funny. This new parody promo for the forthcoming feature Muppets Most Wanted does a double public service by making fun of all the mass-media self-adulation that studios crank out during Hollywood awards season.


A similar, recent trailer took aim at Twitter praise, but the mean one is much better—everybody hates aggressive online commenters who can't spell.

Thank God … Another Dating Site

Christian singles in the U.K. seeking like-minded partners to share romantic dinners of fishes, loaves and vino on Saturday nights might want to check out these cheeky posters launching today in London's Underground that use headlines like "Christians make better lovers" and "Another dating website? Thank God!"

Two Really Different PSA’s

Safe Driving PSA from New Zealand

This eerie safe-driving PSA from New Zealand employs a heart stopping effect as you watch two drivers, poised to collide in a matter of seconds, emerge from their vehicles and discuss the situation.

The tone is riveting and the ad's effectiveness hits you head on. Watch it.

An Undeading PSA

Here’s one of the strangest PSA’s I’ve seen. It’s over a year old and nearly 3 minutes long, but it gets its point across. The moral … make sure your friends and family know how to save a life.

Picking up Women with a Mannequin American

Boy, I’m glad Dale never tried this. Here’s a guy using a Mannequin American to pick up women on the subway. The video has more than 2.5 million hits on YouTube. The vent’s name is Nigel. Sorry I don’t know him. Hope he comes to the Vent ConVENTion.

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