2010, 2011 PRSA WI Paragon Award of Excellence

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A Dummy's Puppet's Ramblings - from Chip Martin
Mannequin American views and guidelines on marketing/PR trends, news from the world of puppets and ventriloquism, bits of humor and other interesting but useless information. I post every Tuesday and Friday.
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October 2013 - Posts

New Breast Cancer Awareness Trend

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer
I post every Tuesday, Wednesday and Friday.

Mamming is New (and Funny) Breast Cancer Awareness Trend

This Breast Cancer Awareness Month-themed trend, #Mamming, encourages women to lay their boobs on stuff and then post a photo of the activity on Instagram. Per the website, This Is Mamming, "#Mamming is the act of laying your (clothed) boobs on a flat surface like a counter, or a bench or the body of a person who is #planking."

Banned "Playboy for Him" Ad is Actually Pretty Creative

This "Super Playboy for Him" commercial was apparently banned in some places. The ad is pretty creative and funny.

I Guess Now Everyone Has Their Own Vodka Brand

Premier Brands, Inc. recently announced that it has developed Bad Boy Vodka, a Dennis Rodman branded vodka. "It's a perfect representation of who and what I am all about," stated Dennis Rodman.

The Company developed the product from inception, utilizing basketball Hall of Famer Dennis Rodman's "bad boy" reputation, adding "a smooth and edgy twist to a classic spirit." Bad Boy Vodka will be exclusively sold and distributed through Premier Brands' distribution channels, starting in California.

"The taste is incredible, the bottle is a work of art, and the brand is already recognizable," commented Jorge Olson, President and CEO of Premier Brands. Personally I don't think I'd have chosen an alcoholic to represent a new liquor brand. But that's just me.

The End of Sign Spinners?

Sign-spinning isn't a prestigious or particularly interesting job, but you do get to people-watch and earn an honest living. And standing on a street corner twirling a sign to get people's attention is the kind of real-life job that can't ever be outsourced or done by some kind of machine. Right? Nope. Meet the sign-twirling mannequin industry.

A sign-twirler's job is to get the attention of passers-by, after all, and a beautiful six-foot-tall woman certainly does that. Even if she's made of plastic.


What Types of Ads Attract the Most Attention?

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer
I post every Tuesday, Wednesday and Friday.

Chip Shot: Anonymity empowers people in the worst ways ... which is why social media sucks.

What Types of Commercials Attract More Attention?

You don't require a TV to see a commercial these days. Thanks to the Internet, commercials can now be e-mailed, shared on Facebook, blogged about and tweeted about - all potentially resulting in millions of additional views.

To receive more views and lasting impressions, companies are competing in this advertising arms race using two primary tactics: Comedic Commercials and Bashing the Competition Commercials.

Funny commercials are no longer limited to the four hours of the Super Bowl - more companies are creating hilarious ads, with hope that these clips will go viral. Others are finding similar success using commercials to bash their competitors. See more of this article here: http://www.adrants.com/2013/10/should-your-next-ad-be-funny-or-bash.php

It's hard to say which method or which campaign is most successful - it's like comparing apples to oranges. Both tactics have had great success, and that has attracted more brands to compete in this marketing arms race. I'll feature some of each in Friday's blog.

Bake and You Shall Receive

Ever wonder what your neighbor thinks of you? Is she envious? Does she model herself after you? This commercial for Diamond Nuts apparently can bring your fantasies to life. It's one in a series.

Recognizing that the average cook rarely gets the praise and appreciation they deserve, this series of YouTube spots plays with the idea that baking them a treat with Diamond Nuts could help transform individuals to be the husbands, neighbors, children and boyfriends of your dreams. Each spot is pretty clever and well written. Click here to see them all.

The campaign is supported by series of print ads including the one above which has the cutline "Let's build a guest house so your mother can visit more often."

All this just to sell a car?

THIS IS TEST

With car salesmanship the goal is to move metal. With car advertising, well, the goal isn't always so clear.

Take this elaborate commercial for the Honda CR-V 1.6 i-DTEC Diesel. The spot, entitled, An Impossible Made Possible, is a well-crafted collection of optical illusions directed by Gorgeous' Chris Palmer which aims to convince the viewer that, like the car, things are not always as they seem.

See if You Can Figure This Out

If the Honda commercial above makes you scratch your head, you'll love this mind bending optical illusion showing off Ray-Ban Clubmasters.

Muppets Team Up with Lady Gaga

This year's Muppet Christmas Special is titled "Lady Gaga & The Muppets' Holiday Spectacular." It will air on Thanksgiving night: November 28 at 9:30 p.m. ET.  The special will be 90 minutes long and will feature appearances by Sir Elton John, Joseph Gordon-Levitt, RuPaul, and Kristen Bell. The Swedish Chef, Beaker, and Animal will reprise their "Leprechaun Brothers" routine for those timeless (read: Public Domain) classics "Deck the Halls" and "Jingle Bells".  And the special will include a sneak peek of the upcoming movie, "Muppets Most Wanted."

Funny New Promo Video from Jeff Dunham

Here's a link to a new promo video from Jeff Dunham and Peanut.  Jeff's always working.


How to Improve Your Next Banquet


How to make art out of stacked wood

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer
I post every Tuesday, Wednesday and Friday.

A Banquet Complaint

Dale and I perform at a lot of banquets all across the country. And many of them have one thing in common ... round tables for 10.

The person who invented the round table for ten wasn't doing it to please those at the banquet. He did it because the large table is a convenient size for the kitchen and servers. The table for 10 is ideal for bread baskets, flower arrangements and salad dressing. Bigger and you couldn't reach, smaller and there's not enough room.

But, here's the thing: the table for 10 isolates everyone sitting at the table. You can't talk to your left without ignoring the person on your right, and you can't talk across the table without yelling. As a result, you end up just talking to the person you came with. And so the very thing banquet organizers want to accomplish, that is an environment that engages the audience, actually does the opposite. It isolates people. Worse yet, if your banquet has a hilarious act like ours, half of the audience is looking in the wrong direction and have to reposition their chairs in hopes of getting a glimpse of the entertainment.


In my experience, you score a big win when you put five people at tables for four. Five people squished close together enables everyone to talk to everyone. The close proximity makes it more difficult to find a place for the bread basket, but far easier for people to actually do what they came to do, which is connect with one another.

After thousands of banquet shows, I can tell you that the single worst thing an organizer can do to his or her event is sit people at tables for ten. If you want to let the banquet manager run your next event, by all means, feel free. Just understand that his goals are different from yours. Go to our website for more info.

Luvs ... Mom's Choice the Second Time Around

Luvs has come out with a series of commercials demonstrating how moms treat their second child differently than the first. The ads are pretty funny. This one is my favorite.

Volkswagen Tall Girl

Here's a cute commercial for Volkswagen. In this latest ad, we follow a tall woman on a series of dates in her quest to find the perfect partner. The problem is that every man she meets is simply too short for her. After a number of failed dates with different men, we see her waiting for her next date. He arrives in a Volkswagen up! and our leading lady looks dejected: if he's driving that car, he's probably the shortest man of all, she thinks.

NeverWet Will Surely Become Marketing Tool

People are already using NeverWet (aka the silicon-based, water-repellent spray that's been getting all the buzz lately) to waterproof just about anything that can't squirm away. But here's an interesting take from two members of Home Depot's "How-To Community."

Nathan Sharratt and Dana0814 made some stencils for NeverWet sidewalk graffiti, which can be seen only in rainy weather. It's just a matter of time (and probably not much time) before advertisers will be all over this idea-and in fact, similar things have been tried in the past. But it might not go over well in every city.

Why Bald Guys Date Shorter Women

Below is one of the best and funniest hair restorer print ads that I've seen recently. You have to think about the visual for a second; but it works. If my hair wasn't glued on, I would consider calling the UK Hair Clinic.

Ignoring High Cholesterol is as Dangerous as ...

I actually know a guy who worked on his cars like the fellow above.  Or I used to.

It Must be a Loud Crunch

Apparently the little guy's snack crunch is about to wake up the monster fish that he mistook for an island. One in a series of ads for Snacketti.


More Funny Commercials

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer
I post every Tuesday, Wednesday and Friday.

Sometimes the Best Things are Right In Front of You

This commercial for Vermont Federal Credit Union uses "cupcakes" for .... well you'll see. Good thing Simon remembered "Kate's cupcakes."

How About a Coffee?

Does this really sell coffee? This German ad  for Schumos coffee is strange ... but funny.

A Woman's Butt Demonstrates the Cause "not to Divide a Country"

A Damascus based ad agency created the concept ad above. The agency says the idea of the print was to "raise awareness about the divided action towards the third world countries...and the best attention I can get is when we use the biggest prohibited elements in society, which is the sex."

I really don't understand how a lady's butt sells the idea not to divide a country. But it's a nice butt so I'm not complaining.

Stars and Their Cars

There are some surprises in the list above ... especially Adam Levine.


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