2010, 2011 PRSA WI Paragon Award of Excellence

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A Dummy's Puppet's Ramblings - from Chip Martin
Mannequin American views and guidelines on marketing/PR trends, news from the world of puppets and ventriloquism, bits of humor and other interesting but useless information. I post every Tuesday and Friday.
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Laughter is the Best Cosmetic

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer

Laughter is the Best Cosmetic

I don't know many men that come toting mascara in their pants, waiting to be flung like confetti to the nearest swooning lady. But in a parallel universe invented by Benefit Cosmetics, apparently that happens.

"What happened to All the Thick Girls?"

"Will somebody please feed Miley Cyrus?" That's the request from one anthropomorphized Beats Pill speaker to another in this commercial, which aired on MTV after the pop singer's controversial performance on the Video Music Awards. To which the other speaker opines: "Don't you need ass to twerk?"

The ad is part of a well-orchestrated campaign of pop-culture mockery-as well as pop-culture sponsorship, individual-artist sponsorship, cross-platform synergy and album promotion. In short, it's satire.




Posted: Sep 04 2013, 07:30 AM by chip

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