2010, 2011 PRSA WI Paragon Award of Excellence

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A Dummy's Puppet's Ramblings - from Chip Martin
Mannequin American views and guidelines on marketing/PR trends, news from the world of puppets and ventriloquism, bits of humor and other interesting but useless information. I post every Tuesday and Friday.
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September 2013 - Posts

Clean Snap Campaign Features NFL Centers

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer
I post every Tuesday, Wednesday and Friday.

When You Love Something, You Protect It

Here's an ad from Zurich Insurance.  It's sort of odd ... but that may be why it works.

NFL Centers to Appear in "Clean Snap" Campaign

One Wipe Charlies, the flushable wet toilet-paper product launched in June, has tapped four NFL centers -- Travis Frederick of the Dallas Cowboys; John Sullivan of the Minnesota Vikings; Eric Wood of the Buffalo Bills; and Nick Hardwick of the San Diego Chargers -- to appear in the male-targeted brand's "Clean Snap" ad campaign, said Dollar Shave CEO Mike Dubin.

The beefy NFL offensive linemen don't get many endorsements, making the deal a bit unusual. The centers will promote One Wipe Charlies in radio spots created in-house. The tagline: "Every great play starts with a clean snap."

Diesel "Kick Ass" Commercial

This is a bit dated, but I just ran across it and if I know my readers as well as I think I do, you'll say, "That's so bad that it's good ... and funny."

You Gotta be Tough to Drink Jim Beam

I'm including this two-page spread magazine ad for Jim Beam because the guy with his hand in my back occasionally orders vodka cranberries. Maybe this will cure him.

Ventriloquist Satire Still Creates Laughs

Here is a classic 3 minute routine featuring Sandy Powell, who performed during the golden days of Music Halls and Variety. Sorry I don't have the whole routine.

Safe Sex for Seniors

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer
I post every Tuesday, Wednesday and Friday.

Public Service Ad for Seniors

In the past 5 years, the rate of STDs among active seniors has risen over 70%. This public service announcement created by Safe Sex For Seniors promotes the importance of using condoms, illustrated by mature adults in various poses of the Kama Sutra.

Dennis Rodman Promotes Pistachios

Here's an interesting a amusing ad for Pistachios. It's one in a series, but this one is the best.

Food Delivery Company Goes XXX

Here's a curious advertising case study. Food-delivery app Eat24 has written a lengthy blog post detailing why and how it went "where no marketing team has gone before" ... well, at least not without clearing their browser history afterward.

Eat24, which apparently had something of a following among porn stars already, decided to advertise on adult websites. Its rationale? Almost no mainstream brands want anything to do with the XXX world. And yet the traffic figures are through the roof, and the CPMs are low. Time will tell if this foray into XXX marketing works out.

Marketers Use Mean but Funny Stunt to Demonstrate HD TV

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer
I post every Tuesday, Wednesday and Friday.

LG Meteor Prank

This is a really, really mean way to demonstrate the "ultra reality" of HD LG technology. But after watching it two or three times, I began to laugh. So I guess it's true; there is humor in other people's pain.

The demonstration is from Chile ... where apparently people don't sue for having the sh#$$ scared out of them.

Australia Regulator says, "You Can be Naked ... But You Have to Smile"

A regulator in Australia banned the Ella Bache skincare billboard above because it believed the naked models' unsmiling faces were too arousing. That forced the Parisian company to produce a version with smiles ... which was accepted by the regulator. The Outdoor Media Association, an agency that monitors billboard advertising in the country, wasn't about to let the straight-faced approach dot the landscape, saying, "serious facial expressions increased the sexual overtones of the image," according to Campaign Brief.

In the rejected version, the women snuggle together with their hands strategically placed on their breasts, accompanied by the slogan "Skin Solutions As Individual As You Are."


Above is the approved version.

Honda Wants to Save Drive-Ins ... You Can Help

Well this is certainly sad. In less than three months, many of the 368 remaining drive-ins across the U.S. will go dark forever if they can't afford to convert to digital projection, estimated at $75,000+ per screen. Honda aims to change that. In support of Project Drive-In, Honda's effort to save as many drive-ins as possible, the automaker is hosting a one-day live Twitter Vine auction with film critic Leonard Maltin as auctioneer. Proceeds will go directly to Project Drive-In: Save the Drive-In Fund.

Read more at http://www.adrants.com/2013/09/honda-aims-to-save-driveins-with-vine.php#more#mSpPTWwFMXMOm9Jx.99

What Took Honda so Long?

This car accessory should have been invented years ago. Plus the commercial is funny!


Posted: Sep 24 2013, 07:30 AM by chip | with no comments
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Sears Features Mannequin American

(Our Only Pet)

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer
I post every Tuesday, Wednesday and Friday.

Mannequin American Stars in Sears Commercial

Sears Optical recently came out with this humorous commercial. It's nice to see a Mannequin American getting some work ... even if it's not a speaking part.

The Power of Togetherness

Full disclosure: I'm not big on pets. But this ad from Petco is probably one of the better pet-related commercials I've seen in some time. Not funny ... but moving ... and a great ad.

The Photo Says it All


The fat dog in this Borders ad is the perfect visual for the copy, "It's Time You Learn to Cook." Hilarious.

Here's What I Really Think About Pets

If you want to know my perspective on pets watch this very funny and very honest ad. The ad was made by students at Webster University for Tenth Life Cat Rescue, a St. Louis group that saves strays and promotes feline adoptions.

A Future Case History of a PR Crisis

A Texas-based car decal company called Hornet Signs recently raised the ire of the internet and was accused of promoting rape culture. Online users began attacking the company over their decal of a women tied up in the bed of a pickup truck.  Hornet quickly posted a YouTube video explaining that their experiment in marketing was raising awareness to the issue of violence against women.  The company is still back-peddling.

Questionable Ad Placement of the Week


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