Humor Helps Meeting Medicine Go Done Easier
"Whenever I'm excited about the next day, I ruin it by not being able to sleep the night before."
A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer
This Could be Your Next Meeting
The other day, I heard the CEO of a large corporation drone on for twenty minutes. He was talking to a large group of distributors of his company's products ... reading them a long, prepared speech that was largely irrelevant to their needs.
If you'd interviewed the 150 people in the room an hour later, no one could have told you a single thing about what he had said.
Compare that to a presentation that I (a Mannequin American) was involved in a few weeks ago. A corporate vice president was standing at the podium in front of about 150 distributors and sales people. He looked out at the gathering and asked if anyone had any questions. Dale (the guy who has a hand in everything I do) and I were strategically seated at the end of the first row. We stood up and I said I had a number of questions. The vice president invited us on stage. For the next 45 minutes I solicited answers to a number of questions ... some very serious and pertinent to members of the audience ... some extremely funny to members of the audience. In the end, the vice president, Dale and I received a standing ovation. If you would have interviewed those people an hour later, they would have remembered most of what the vice president had to say. Here's why:
- We had done our homework. We knew what issues were important to the audience and what questions they wanted answered.
- We were prepared. The vice president had reviewed our script and was familiar with the questions that he would be asked.
- We were entertaining. Our portion of the program included jokes about the company and about the industry it served. The entire script was aimed at the specific interests of the audience members ... serious as well as not so serious.
- We kept everyone's attention by asking questions that they would have asked if given the opportunity, and we reinforced the company's messages by repeating parts of the vice president's answers and asking specific follow-up questions.
- The vice president was viewed as a down-to-earth manager who was in touch with the interests of his audience and who wasn't afraid to have a little fun poked at himself and his company.
I'm not called the great corporate communicator for nothing.
Just in time for Easter!
If there's anything that I need in my life, it's eggs cooked in a flexible tube on a stick. Here I am, cooking my eggs in a frying pan like a sucker. But now I know about the Rollie.
As far as I can determine, the Rollie is some kind of nonstick tube that electrically heats eggs, and whatever else you shove down the tube, into something that looks like a little disturbing and slithery, that you can gobble on your way out the door. The video says it all. Warning: auto-play video!]
Vintage Griffin Microsheen Ads
Griffin Microsheen shoe polish was a staple in the majority of American homes for many decades. The company's print ads were definitely sexist ... which is one likely reason why the product was so popular.
While many print ads of the time used artwork versus live models, Griffin used real women ... airbrushed to be sure ... but still not drawn. Above is "Miss Microsheen."
Interestingly the ads never showed much of the men who wore the well-shined shoes ... only the women who were attracted to the men with the well shined shoes.
Focus on the Sound Machine
Here's an interesting camera angle from a 1971 Bell and Howell ad for The Sound Machine.
It's a radio; it's a cassette player; it's a recorder; most importantly, it's right next to a lady's woman parts! ... and apparently best viewed from the ground ... I'm talking about The Sound Machine.