2010, 2011 PRSA WI Paragon Award of Excellence

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A Dummy's Puppet's Ramblings - from Chip Martin
Mannequin American views and guidelines on marketing/PR trends, news from the world of puppets and ventriloquism, bits of humor and other interesting but useless information. I post every Tuesday and Friday.
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January 2013 - Posts

Sunsilk Commercial

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer

Play With Your Hair

This over-the-top ad is for Sunsilk, a brand of hair care products for women produced by the Unilever group. Understandably, it's won a few awards.

Now for Something Completely Different

On Dec. 26 the 2012 Kennedy Center Honors was aired on national television for the first time on CBS. During the event, which took place at the Kennedy Center Opera House, Ann Wilson and Nancy Wilson of Heart performed Led Zeppelin's "Stairway to Heaven" with Jason Bonham on drums.

Good thing this was the last act of the evening because no one would have wanted to follow this standing ovation. The last 3 minutes are awesome.  If you're as old as this Mannequin American this video may send shivers up your spine. The surviving members of Led Zepplin actually had tears in their eyes. So turn up the volume on your computer and enjoy.

Posted: Jan 30 2013, 07:30 AM by chip | with no comments
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Press Releases Need to be Interesting

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer

Press Releases Should be Interesting to A lot of People ... Not Just You

There's a circle of friends in our lives that care a lot about what we care about. The rest of the world ... they mostly don't. B2B marketing is the art of seeing (or creating) what might be interesting to more than our friends and associates.

If George Clooney sits next to you at a restaurant, that's interesting to you, and maybe interesting to your friends because you're so excited. But it's not something to write a press release about.

So the next time you ask someone in your marketing department to send off a press release about something that has happened at your company, think about it. Should the media publish your press release because it's interesting and important? Or is it simply important to you?

You Got it "Booking" Right!

The longer you watch the funnier this "Booking.Yeah" commercial gets. Childish ... but effective.

Wrangler Introduces Moisturising Jeans

WRANGLER will launch the first pair of moisturising jeans. Modeled by Lizzie Jagger, the pioneering skinny-fit style incorporates high-performance skincare ingredients to protect your legs from the dehydrating effects of denim.

The Denim Spa Jeans launch on asos.com on January 28, priced at £85. The effects of the ingredients last up to 15 days, but a reload spray will also be available to buy - meaning that the formula lasts between 67 and 95 wears.

The Denim Spa jeans come in three finishes - Aloe Vera, Olive Extract and Smooth Legs, which aims to prevent cellulite. Hydrating properties include of natural oils and butters, such as apricot kernel oil, passion fruit oil, rosehip oil, shea butter and monoi de Tahiti - a Polynesian ingredient made using Tiare flower buds soaked in refined coconut oil.

How Would Your Market This Energy Drink?

"The drink's pure. It's your mind that's the problem." That's the tagline employed by British energy drink Pus*y in new ads. This is not going anywhere good.

Perhaps not surprisingly, Pus*y founder Jonnie Shearer says he was inspired originally by Richard Branson's Virgin brand. Surprisingly, the business is growing. A key turning point was when grocery giant Tesco began stocking Pus*y (although it censored the name with an asterisk for the first four months). The new campaign is part of Shearer's plan to become "the biggest energy drink brand in the U.K."

Sports Center Hires the Swedish Chef

Meanwhile, over at SportsCenter HQ, they've hired a new cafeteria chef.  And in a hysterical twist, they get Swedish hockey goalie Henrik Lundqvist to publicly mock his homeland by way of a gibberish-speaking puppet!

Another Tribute to Clinton Detweiler


This is from our friend Terry Fator. Last week Terry ended his Las Vegas show with this tribute to Clinton Detweiler. He shared the video on YouTube and added this statement:

"This week my friend and mentor Clinton Detweiler passed away. Clinton was a friend and mentor to countless ventriloquists and puppeteers around the world, myself included. I wouldn't be here without him. Take a look at some photos of this great man's life."

Like Terry ... Dale and I would never have had the career we've enjoyed without the mentoring and friendship of Clinton Detweiler. His loss has left holes in the hearts of ventriloquists around the world.

Even if it's not a Profit Generator, it's Important

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer

Care About What Your B2B Customers Think About You

The facilities at Walt Disney World are spotless. They're not profit centers, of course. They don't make them clean because they're going to charge you to use them. They make them clean because if they didn't, you'd have a reason not to come.

Just about everything B2B companies do involves cleaning the bathrooms.

If you take a lot of time asking, "How will this pay off?" you're probably asking the wrong question. When you are trusted because you care, it's quite likely the revenue will take care of itself.

LOL M&M Commercial

Here's a new M&M's commercial that made me LOL. The spot is part of the brand's "Better With M" campaign -- and is not related to the brand's Super Bowl appearance next month.

Who Knew Home Appliances Could be Funny?

This ad starts out as a documentary about shooting a Samsung Home Appliance commercial for the company's EcoBubble washing machines on a frozen lake in the middle of winter. The a bear shows up and messes things up ... in a really funny way.

The ad is clearly pandering, but at least it's well-made pandering. It's 2 minutes long ... but watch right up to the last shot ... hysterical.

Clorox Cleans Up Vegas ... Sort of

Las Vegas is a cesspool. Clorox is bleach. It's a match made in heaven. During a recent marketing-related convention in the city, the ad agency behind Clorox began touting the brand's efficacy at cleaning up bodily fluids in a series of fratty fill-in-the-blank taxi-top ads and billboards around Sin City. Sample: "I ______ed all over my hotel room."

Because digital tie-ins are now obligatory, the billboards are interactive at bleachitaway.com/vegas, where Clorox fans can submit their own unsavory phrases, then get a picture of an outdoor placement with their mad libs plugged in (and then share it with their friends). What happens in Vegas stays in Vegas ... until you plaster it across your Facebook page, where all the Clorox in the world won't get it out.

Bearded Lady Bourbon

Bearded Lady Bourbon has come out with a new series of "Stay Strong" print ads that are pretty funny. I really like the one above. You have to look at it a while to appreciate all that's going on. The bottom line is that the flight attendant is showing you where your seat is ... right in the center of chaos. I love the lady in the back row giving you the finger before you even reached your seat.

A second in the series is below.


R.I.P. Clinton Detweiler

It is with great sadness that this blog reports the passing of Clinton Detweiler.

Clinton was my mentor, my inspiration and most importantly, one of my closest friends. Whatever modest success I ever enjoyed as a ventriloquist was due to Clinton. He will be missed by everyone whose lives he touched. 

What a terrible shame that he didn't live to see the Ventriloquists' Convention celebration in his honor, this coming July. But I know that he was deeply touched when he learned of the planned tribute.

Our thoughts and prayers are with Adelia and the entire Detweiler family. May God bless you all.

Dale Brown

Dale and Leslie with Adelia and Clinton at a restaurant in the mountains near Littleton, CO. It was the first time we ate rattle snake.

In Clinton's shop for some repairs to Chip.

Posted: Jan 23 2013, 07:30 AM by chip | with no comments
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