2010, 2011 PRSA WI Paragon Award of Excellence

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A Dummy's Puppet's Ramblings - from Chip Martin
Mannequin American views and guidelines on marketing/PR trends, news from the world of puppets and ventriloquism, bits of humor and other interesting but useless information. I post every Tuesday and Friday.
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November 2012 - Posts

Serious Message Delivered with Lots of Laughs

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer

Quote of the Day: "A man who stops marketing to save money is like a man who stops a clock to save time." - Henry Ford

"Dumb Ways to Die" is Funny and Has a Message

The video and the song are called, "Dumb Ways to Die." This is actually an ad ... but you won't know that until the very last second. On the surface it's just a catchy tune with really funny lyrics. Which make it worth watching and listening to.

Foot Locker Ad Pokes Fun at Sports Ads

This entertaining spot for Foot Locker features Cavs guard Kyrie Irving. Even Jordan couldn't pull this dunk off. Entertaining as it is effective. Thumbs up.

Why "Kerning" is Important

In typography, kerning is the process of adjusting the spacing between characters, usually to achieve a visually pleasing result. Kerning can significantly enhance the layouts of print ads and packaging. Or, as in the case above, when someone does a poor job of Kerning, it can bring a whole new meaning to something.

Calgary Farmers Market is Open All Winter

The ad above and the one below are from a series of ads that promote the fact that Calgary's Farmers Market is open all winter. I ask you, what says winter better than a cow or a pig snow angel? My answer ... nothing.

Funny Lottery Spoof Ad

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer

Scratch and Win an Orgasm

Here's a spoof ad for the Scratch and Win Love Rush. Winners get an orgasm. "Come to Play. Play to Come." Stupid, but entertaining.

This Will Get You into the Christmas Spirit

This has absolutely nothing to do with marketing or ventriloquists .. but it's my blog so I can do what I want.

Anyway, here's a video of the mega house lighting spectacular that inspired all the other spectaculars. You have to marvel at the relentless dedication and months of preparation something like this requires. This isn't just your average Holiday house lighting. It's a full blown light and audio spectacular.

The music is Trans-Siberian Orchestra's "Wizards in Winter" and the lighting spectacular was created by Carson Williams, an electrical engineer for Cincinnati Bell Technology. Give it a watch. It's a classic. And a viral sensation.

Because of this work, Williams became a bit of an internet sensation for a while and went on to bigger and better lighting design professions.

Greg Jennings Gets Laughs for Old Spice

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer

Who Knew Greg Jennings Could be Funny?


Finally ... a 30 second Old Spice ad that made me lol. The latest "Believe in your smellf" spot for the brand's Champion line features speedy Green Bay Packers wide receiver Greg Jennings , who isn't going anywhere for a while.

Pharma Brand Helps Downtrodden, Like Petraeus and Romney, to Self-Medicate

How nice of Help Remedies, a pharma boutique with the crazy advertising, to send David Petraeus some headache medicine. And how nice it was last month when Help sent Mitt Romney some anti-nausea pills.

Help Remedies is all about being nice. Check out what else Help's been up to here. And as always, their website is worth a visit.

Campbell's New "Go" May Soon Be "Gone"

Millennials, an age group roughly defined as "people who make me feel old," are a tough demographic to market to. How to reach them? "Free food" is usually a safe answer. That's why Campbell's is holding free soup events in big cities to promote their $3 microwaveable soup pouches filled with the flavors foodies were crazy about in 2008.

The campaign to launch Campbell's Go seems to be based on a checklist of "what the kids today like." They don't watch TV commercials or read print publications, and if they click on an online ad, it's because their finger slipped on their iPad. So how do you reach them?

  • Product page based entirely on Tumblr? Check.
  • Facebook page with whimsical posts and helpful brand reps to answer all questions that aren't about GMOs? Check.
  • Angry Birds cross-promotion? Check.
  • Spotify playlists about cheese to promote the Gouda-flavored soup? Check.
  • Kitten GIFs? Check.

The core problem is the price. $2.99. The target market is disproportionately un- and underemployed, as Bloomberg News pointed out before the product even hit stores. Are they going to spend $3 for soup pouches that are neither organic nor vegan? I don't think so. I think Campbell's focus group studies may have had some flaws.

French Know How to Sell Panty Hose

Here's a 1970's French ad for panty hose. I don't know what the copy says, but I may go out and buy a pair anyway.

Chip Martin to be Featured on Ventriloquist Hall of Fame Collector Coin

Clinton Detweiler recently introduced the 3rd set in his series Ventriloquist Hall of Fame collector coins. This latest set includes Shari Lewis, Paul Winchell, Dick Weston and Col. Bill Boley. We have all three sets framed and they hang in the foyer of Dale's house. To find out more about these collector coins or to purchase a set, click here.

But here's the exciting news. Clinton has revealed that set #4 will be available in February 2013 and it will include ventriloquists Jeff Dunham, Willie Tyler, Todd Oliver and ... wait for it ... the guy who stands to my left, Dale Brown. Yes, Dale and I will be etched on our own collector coin. It's a little humbling to be honored this way. And the fact that we'll be included with our friends Jeff, Willie and Todd is downright overwhelming.

Clinton doesn't put the next set of coins into production until he sells out of the current set. So go buy set #3 so I can get my hands on a coin with my picture on it!!

In Marketing, Less Sex is Sometimes More

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer

In the News: Health insurance companies are allowed to charge different rates depending on where you live. A woman in California faces an additional $1,272 in insurance premiums after moving just 10 miles.

The woman tells the L.A. Times' David Lazarus that shortly after notifying Anthem Blue Cross about her move, she was told her monthly rate was jumping from $418 to $524. That's on top of an annual $5,000 deductible.

"I'm going to the same doctor," she says. "I'm going to the same facilities and the same drugstore. Nothing has changed." But Anthem, a division of perennial "Worst Company in America" contender WellPoint, has apparently drawn an arbitrary line in the sand and people on the other side of that line pay more than other policyholders.

Not only is there no recourse for this - federal and state laws allow for insurance companies to hike your rate when you move to a new rating region - the woman can't simply leave Anthem because of a pre-existing condition. "When I was diagnosed, my doctor told me not to even think about changing insurers," she tells Lazarus. "They won't take me."

So she's stuck either paying the jacked-up premium or going without insurance... which she can't do because her condition puts her at an elevated risk for cancer of the esophagus.

In Marketing, A Hint of Sex is Sexier than Heavy-Handed Sex

This spot for the new SamsungGalaxy S III phone starts out cute enough ... just as dad is leaving for a business trip his daughters "bump" his phone to give him a video they made for him. Mom on the other hand ... pretty funny stuff.

Not so Subtle Sex in Marketing

A while back, David Beckham launched his H&M underwear line using black-and-white ads of his chiseled-from-granite physique. H&M even bought him a Super Bowl spot.

This time around, for his expanded collection of bodywear and comfy clothes, he's slightly more covered up to show off his tighty-whities. These ads are aimed at men, right? And what's with the porn 'stache?

Even More "Not so Subtle Sex"

These ads for Tattoo lipstick are from around 1937. To demonstrate how well the product made women's lips look, the ad men show ... a naked body? Apparently in the South Seas women only wore lipstick.

This Tattoo ad uses a three-some to sell the product. There's still nothing sexier than high heels on the beach. And a nicely placed lei. (But the guy has to wear a tank top?) Apparently no one was offended by nakedness in the 30's. Oh, for the good old days.

And Speaking of ...

Fear not, Danica Patrick fans, CEO Bob Parsons has announced Patrick will be in both of Go Daddy's two, thirty-second Super Bowl ads next year. Yeahhhhh.

Useful Jobs for Out-of-Work Puppets


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