2010, 2011 PRSA WI Paragon Award of Excellence

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A Dummy's Puppet's Ramblings - from Chip Martin
Mannequin American views and guidelines on marketing/PR trends, news from the world of puppets and ventriloquism, bits of humor and other interesting but useless information. I post every Tuesday and Friday.
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September 2012 - Posts

Old Spice Calls on Packer Gregg Jennings

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer

Gregg Jennings is Latest Old Spice Shill

Aaron Rodgers isn't the only guy on the Green Bay Packers who can be a corporate shill. Receiver Greg Jennings has a commercial for Old Spice and it's good, A little strange, but good. And that's what we've come to expect from Old Spice.

Click here to see the new Old Spice commercial staring the Packer's Gregg Jennings

Proof That You Can Sell Rich People Anything

This is the Vasari purse from designer Jil Sander's fall/winter show. It's selling for $290.

It's being touted as some kinda fashion statement. The only statement it says to me is that some people have too much money and not enough brains.

Frozen Margarita Cologne, Because It's 5 O'clock Somewhere

A true boozehound would laugh at this Frozen Margarita Cologne Spray. After all, they go to great lengths to ensure that they don't reek of alcohol when they stroll into work in the morning.

Crisp, fresh, cool and full of fresh lime citrus indulgence, it's probably best to use it for an afternoon escape. Spray a little of this around the room and you'll swear you have your toes buried in the sand. $20



A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer


Posted by Robert Mankoff

The New Yorker has a Facebook page, which a lot of you like, or maybe it's just one person with a lot of time on their hands, liking the page over and over again. But in any case, it's a whole lotta like. We like that.

What we don't like is that we got temporarily banned from Facebook for violating their community standards on "Nudity and Sex," by posting this Mick Stevens cartoon:


Hoping to get back into Facebook's good graces, Mick redrew the cartoon for us, but the gain in clothes caused too great a loss in humor.

Some sleuthing showed that the offense was actually caused by the inclusion of these two dots in the cartoon,

which, by the way, also contained these two non-offending dots.

Can you spot all four of them in the banned cartoon? Hint: it's like "Where's Waldo?," but for nipples.

A Facebook document that outlines the company's banning guidelines was recently unearthed by Gawker. Here's the relevant snippet:



Well, Mick's cartoon was well within the guidelines of the first rule, although this previous New Yorker cartoon, by Karen Sneider, would have run afoul of that injunction:

But kudos to Karen for handling the nipple problem so dexterously, shielding the innocent from those bits of both sexes, even though, as the guidelines say, "male nipples are ok." It's the "female nipple bulges" that are the problem.

Just to be clear.

Not O.K.:


Now, we could have fought the ruling on technical grounds, because, let's face it, these female nips, by any stretch of the imagination, no matter how prurient, are just not bulging:


But rather than fight the battle of the bulge, let's point out, that while female nipple bulging, or F.N.B. for short, is a potentially serious problem, with as yet no known cure, it also has no known victims. That is, unless you count freedom of expression, common sense, and humor.

Read more http://www.newyorker.com/online/blogs/cartoonists/2012/09/nipplegate-why-the-new-yorker-cartoon-department-is-about-to-be-banned-from-facebook.html#ixzz26ID5Ktp1


... and they call me a dummy.

Writing Tips for Marketers


A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer

Chip's Writing Tips ... with Thanks to David Ogilvy

For over a quarter of a century I've made part of my living by writing. I began my career using the writing tips below. And I still use them. Everyone involved in PR, marketing, advertising and corporate communication would do well to use them too.

  1. Write the way you talk. Naturally.
  2. Use short words, short sentences and short paragraphs.
  3. Never use jargon.
  4. Never write more than two pages on any subject.
  5. Never send an important letter, memo or email, on the day you write it. Read it aloud the next morning and then edit it. (And if it's really important get a colleague's opinion.)
  6. Make sure it's crystal clear what you want the recipient to do.
  7. If you want ACTION, don't write. Go and tell the person what you want.

Hey ... Pass me a Beer

Old Milwaukee has a rather random approach to putting its content online. The classic Will Ferrell spots from last year mostly appeared as amateur uploads. Later, the brand moved on to Jose Canseco-airing a handful of spots in Kansas City in July, during that city's hosting of baseball's All-Star Game. Once again, the ads popped up as amateur uploads on YouTube.

Now the YouTube page features "Pass Me a Beer," featuring two guys hilariously throwing beers around in increasingly absurd ways. That clip, created in June (it appeared on Funny or Die as well, with which Old Milwaukee has a partnership), asked people to show off their own beer-throwing skills.

Click here to see pass me a beer. It's worth your time.

Best Police Website Ever Goes to ... Milwaukee

Just because they're cops, doesn't mean that their website can't kick ass. The Milwaukee Police department may very well have the best law enforcement website that has ever been created.

The recently unveiled MilwaukeePoliceNews.com, created pro bono by Cramer-Krasselt, features great photography, an easily navigated interface, seamlessly embedded social-media accounts, a live stream of current crime rates, and more.

The agency's executive creative director, Chris Jacobs, says in a statement: "Truth is, 99 percent of government websites are no pleasure to visit or navigate, with key information scattered or buried. But Chief Flynn gave us a rare opportunity: the chance to turn bureaucracy into a thing of beauty. In the end, we created a government social website that doesn't feel anything like a government social website."

Nor is the site just a pretty face, says Flynn. "We can't create safe, sustainable neighborhoods without the support of local residents to help the men and women wearing the badge," he says. "MilwaukeePoliceNews.com gives us a direct communications channel to engage and empower citizens in our ongoing efforts to create a safer and more secure city."

Make Your Wine Bottle Float

This is pretty cool. It's a rope that can be molded, shaped, or knotted to hold a wine or liquor bottle and make it appear as if the bottle is floating in air. It's called the Magic Lasso Rope Wine Bottle holder. $24 Source

Speaking of Wine



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