Best Marketing Tools for B2B
A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer
Non-Marketing News: One out of four auto wrecks now involve people talking or texting on a cellphone. If you find this interesting, I urge you not to text your friends about it on the way home today.
More Non-Marketing News: Those shoes that were supposed to help your butt didn't really help your butt. But to be fair, neither did those donuts.
Best Marketing Tools for B2B
New research indicates that there is often a disconnect between how business owners learn about products and services and how marketers attempt to reach them.
According to a major survey by Inc. magazine, here are the channels that business owners deem important in learning about products and services:
- Search engines- 85%
- Business blogs / websites- 85%
- Business magazines- 83%
- Trade shows / events- 77%
- Newspapers- 48%
- Radio news / business channels- 47%
- Television- 38%
- Billboards- 15%
Most business owners use computers to run their operations. Note from the list above prospects want to learn about you online. So why do some companies make it so difficult for them to do so? And even though your customers may be in industries that are slow technology adaptors, why not appeal to the segment that is further along in the adoption curve? Your competitors may not be doing this.
According to this commercial you don't need to get your eyes dilated to insure you don't miss a thing when you're searching for travel deals. Just use KAYAK.
GM Turns Down Super Bowl
First General Motors ceased its Facebook advertising and now the automaker has announced it's not going to go for Super Bowl ads in 2013, either.
"We understand the reach the Super Bowl provides, but with the significant increase in price we simply can't justify the expense," GM global marketing chief Joel Ewanick said in a statement, according to Reuters.
Ad spots in the 2013 Super Bowl will be going for about $4 million per 30 seconds.
GM is currently the country's third biggest advertiser, so the fact that it's dropped both the $10 million it spent on ads for Facebook and now has decided to skip the Super Bowl is sure to get the attention of other big advertisers. GM passes on running TV ads during 2013 Super Bowl [Reuters]
Simple Marketing Idea
No need to resort to flashy gimmicks or big marketing campaigns -- if you want to sell condoms, just present an easy juxtaposition with a meaning that can't be missed. A gas station is doing just that with this handmade sign showcasing two of its products.
"Which one do you want to buy?" asks the sign pointing at a display box filled with condoms and a few lonesome packages of disposable diapers. Well done.
Now You Can Lock Your Ben & Jerry's
There's nothing worse than discovering that the ice cream you left in the employee frig has been eaten. To keep your ice cream safe from fellow employees or even family members, Ben & Jerry's has created a gadget that lets you lock and secure your ice cream pints.
Called the ‘Euphori-Lock', the combination lock attaches directly on to your Ben & Jerry's pint and requires a correct code to open. I don't think very many people will buy the lock ... but it's getting Ben and Jerry's a lot of good publicity.
How Fast Do You Read?
For those of you who, like me, get high off being good at things nobody else cares about, Staples is inviting you to test your reading speed on a virtual e-Reader. The text can be changed and your score will be compared to the national average. All I'm going to say is that I rated above the national average ... but way below where I should have been with all the reading I do.