2010, 2011 PRSA WI Paragon Award of Excellence

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A Dummy's Puppet's Ramblings - from Chip Martin
Mannequin American views and guidelines on marketing/PR trends, news from the world of puppets and ventriloquism, bits of humor and other interesting but useless information. I post every Tuesday and Friday.
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June 2012 - Posts

How to Sell Band-Aids

(Sorry, but this dog costume just made me smile.)

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer

Now This is How to Sell Band-Aids

This will help sooth your kids' booboos and undoubtedly sell tons of Band-Aids. All they have to do is use an Iphone or Ipad to take a photo of their Band-Aid and things come to life.

Johnson & Johnson has introduced an augmented reality app that projects images of the Muppets on their Band-Aids. As the video above shows, the iOS-based app can prompt a song from Kermit the Frog, a red carpet entry by Miss Piggy or a "daring act of lunacy" from Gonzo.

The free app is available for iPhone and iPad in the App Store [iTunes link].

Dr. Ruth Sells Wine for Sex ... (No, that's not right. She sells wine for money. But the wine is for sex. Oh, just read the article.)

Hey there, sassy couples. Need some wine to get you feeling frisky and in the mood, but not so much that you pass out before you get to the sexy deed? Sex therapist Dr. Ruth Westheimer would like to sell you some of her low-alcohol wine to help ease your sexy times.

"I'm always saying couples should drink to relax, but not too much," she tells the New York Post, adding that "if [the woman] drinks too much, she falls asleep and if [the man] drinks too much, he can't perform."

Her new Vin d'Amour line will be sold in grocery stores soon. The wine will contain only 6% alcohol content and feature her beaming 84-year-old face on the label.   

You Could Have Come Up with a Better Name

Ever the food innovators, the folks at Taco Bell have come up with the perfect drink to accompany their breakfast burritos, something called Mountain Dew A.M.

As the sign says, the drink is a "mixology of Mtn Dew and OJ," and is only served until 11 a.m., after which point you'll need to create your own at home.

They could have come up with a better name than Mountain Dew A.M. How about "Dewdriver," or "Morning Dew"?

An Honest Beer Ad

"Nothing sells beer like old footage of people who had it way worse than you." Watch this spot for Newcastle beer. It's refreshing!

Double Take

This print campaign for Mercedes Benz' Blind Spot Assist feature plays on the fact that you don't have to turn your head and look over your shoulder while driving by featuring a compelling visual. The ad reads, "Look to the side without looking to the side." Stare at it awhile and you'll go cross-eyed. But it's a cool effect.

Is This Any Way to Sell a Car?

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer

Is This Any Way to Sell a Car?

Leo Burnett Argentina is introducing the new Fiat Palio to men in an unusual way. This spot's tagline, "the car for the best time of your life," highlights the memorable moments in our lives. This particular spot, "Boob Job," covers a very monumental moment in a couple's relationship.

Canadian Club Beer Ferries

Every time you drink a Canadian Club a beer fairy dies. At least according to this commercial.



B2B Companies are in the "Attention Business"


A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer

All B2B's Companies Are in the "Attention Business"

All B2B owners are in one business: the attention business. But today, people's attention is fragmented and harder than ever to capture.

It used to be that companies could take a broad-sweeping approach with billboards, newspaper ads and television commercials. But today, businesses have to work harder to reach out to individuals. People aren't looking at billboards ... they aren't even looking at the freakin' road anymore.

The way you treat individual customers matters more today because they are more likely to use social media to tell others about the experience they've had with your business. People aren't just talking to their neighbors and the folks they run into around town; they're talking to the world via social media.

To gain attention today, B2B must keep up and use new methods and strategies; in many cases you have to use social media to keep ahead of your competition.

A QR Code That Doesn't Suck

Lately QR codes have slowly been developing an uncharacteristic characteristic ... they haven't been sucking as much.

Take this Guinness QR code on a beer glass, for example. It's literally activated by the product ... you pour a Guinness into the glass, and the beer's black color fills out the code. (Those inferior amber-colored beers are useless here.)

Scan the code with your smartphone, and it "tweets about your pint, updates your Facebook status, checks you in via Foursquare, downloads coupons and promotions, invites your friends to join you, and even launches exclusive Guinness content." Via @TheSmarmyBum.

From Love to Bingo in 873 Images

To illustrate the power of the picture, Getty tells the story of life, from love to bingo as it were, using 873 images displayed in quick succession over a one minute period. Gathering the right images and creating the ad took AlmapBBDO six months to complete. Click here or on the link above to see this very interesting and arresting 60 second video.

Where Did The Company's Name Come From?

7 Eleven was renamed from "U-Tote'm" in 1946 to reflect their newly extended hours, 7:00 a.m. until 11:00 p.m.

Vintage Hot Wheels

Above is one of a series of new ads for Hot Wheels Vintage Collection. Each ad shows an obviously older person searching for their Hot Wheels. Okay, so a lot of us have memories of searching for our favorite Hot Wheels. But I think this campaign is lacking a bit from the creative angle.

How "Marketing" Made Jell-O

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer

Jell-O Was a Bust ... Until it Was Marketed Properly

In 1845, Peter Cooper obtained the first patent for a gelatin dessert but never promoted it. In 1897, carpenter Pearle B. Wait bought the patent from Cooper, added fruit flavoring, and took it to market with the name Jell-O. The name was his wife's idea. But success eluded Wait, and in 1899, he sold the patent to Orator Frank Woodward for $450.

After Woodward invested in intensive advertising, the product finally took off. According to the New York Times, "Mr. Woodward dressed his salesmen in natty suits and told them to give free samples of Jell-O to homemakers - a technique familiar to anyone who shops at Costco. The salesmen would then go to the nearby groceries and persuade the owners to stock the product, which originally came in four flavors - strawberry, raspberry, lemon and orange." Woodward's Pure Food Company was renamed the Jell-O Company and was later bought by Postum Cereal, which became General Foods, which later merged with Kraft.

Three hundred million boxes of Jell-O are sold annually (that's 9 a second).

Sure, They're Attention-Getting, But ...

These print ads for Miroslay Underwear carry the tagline, "Quality Best Appreciated Up Close." Yes, they made me stop to look at them. But then I wasn't so sure I had made a good decision.

The Butt Bottle

Nothing quite lends itself to consumer confidence like a butt bottle ... so fashion and beauty brand Bootie Babe brings us tushy-shaped nail polish, perfume and backpacks.

Personally, I'd assume that a perfume in an ass-shaped container is gonna smell like ass. Butt who am I to judge?

I Know What This Lake Needs ... A Billboard!

Only an ad executive would look out on Lake Washington in Seattle and realize that "there were no billboards." And then decide to put 14-foot-tall inflatable placards out on the water.

This "ad creep" is the brainchild of adman Darren Bruce, whose signs can connect to make one giant 14-by-192-foot billboard. ("Seattle's Department of Planning and Development and the Seattle police both said there are no local regulations governing floating billboards.)

Thanks, buddy. Maybe you can use the money from this venture to carve Pepsi into Abe Lincoln's head next time you're vacationing near Mount Rushmore.

Puppets Sell "We Buy Any Car"

This commercial for We Buy Any Car (a used car purchaser in the United Kingdom) features a clever combination of puppetry, animation and an annoyingly catchy jingle.

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