Social Media Tips for B2B
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A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer
Social Media for Mannequin American B2B Marketers
Here are three simple tips to help ease you into the insanely-overhyped world of social media.
Social media is media. It's new and it's different, but for the most part, it's media. That means it relates primarily to marketing and communications functions like PR, advertising, and Web development. Lots of people will insist it's more than that. It's not. It's a news source and it's how public figures and companies create a buzz and get the word out.
Social media is an expense, not a source of revenue. In addition to marketing and communications, it can also be a sales expense, i.e. customer service and support, as well as HR. Remember, the number of customers and eyeballs hasn't changed. You still have to select the best method for reaching your targeted audience. Often, social media is not the answer.
As a real communication platform, social media generally sucks. Social media is a set of one-to-many communication platforms. In other words, it vastly overloads our already overloaded communications. If everybody's blasting thousands of posts, updates, tweets, to thousands of followers, connections, associates, how in the world can anybody have the time to actually process even a fraction of it? They can't.
New Hunter and the Bear Video
Last time you saw the hunter and the bear you could change the story and have him tickle the bear, play soccer with the bear, party with the bear... and now the hunter and the bear are back! And just as funny. Click here and laugh.
They're celebrating the bear's birthday party, when one of those pesky viral meteorites comes crashing in. With Tipp-ex you can now time-travel to 2005. Then enter your birth year or any other year and see how the date changes the story. Go ahead ... do it!
Photoshop Gone Wrong
Here's a messed up ad from Australia. Just how many arms does this guy need?
Avoid a Catastrophe
The copy on this ad says, "Avoid a catastrophe, use Clearex Pimple Treatment Gel."
The concept is a bit of an overreach. But the nail artwork is first class and an attention getter.
Limited New Packaging for Diet Coke
Because nobody wearing Jean Paul Gaultier would be caught dead filling their tummy with sugary substances, Diet Coke is releasing a limited run of Jean Paul Gaultier bottles.
Do you have trouble getting your kid to try new foods? The Funny Food Book is just the thing you need.
It's got 365 fun recipe tutorials that are certain to get your picky eater to give the meal a try. Except for the scary ones. The scary ones might prevent the little tyke from ever eating again. So... avoid those.
Personally, I can't eat something if it's smiling at me. Just doesn't seem right.
No More Bald Mice
Has your bare head led you to extreme measures, perhaps shoplifting Rogaine? Well, now you can toss your hat in celebration because scientists have successfully grown hair on a bald mouse. Humans can't be too far behind, right?
Yes, it is creepy to see long black hair sprouting from a bald little mouse, but those smarty-pants Japanese scientists have accomplished something that bareheaded men everywhere will likely be paying close attention to. CBS News says not only were they able to grow hair, but they manipulated the density and color of the locks as well. Researchers successfully grow hair on bald mouse: Humans next? [CBS News]
America's Got Talent Chooses another Ventriloquist
Our buddy Todd Oliver and his dog Erving made it through the first phase of America's Got Talent and will be going on to the show's second round in Las Vegas.
Todd is a great entertainer and one of the nicest guy's you'll ever meet. All of the animals in Todd's act were saved from shelters. Give him all the support and the votes that you can.