2010, 2011 PRSA WI Paragon Award of Excellence

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A Dummy's Puppet's Ramblings - from Chip Martin
Mannequin American views and guidelines on marketing/PR trends, news from the world of puppets and ventriloquism, bits of humor and other interesting but useless information. I post every Tuesday and Friday.
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Does This Sell Milk?

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer

Milk's Favorite Cookie

What is it with these foreign ads that flagrantly use breasts to try and get our attention? (Okay, in my case it worked.) Here's some spec ad work from a Korean ad agency for Oreo Cookies. I don't know which I want more ... the cookie or the milk?

Meanwhile, above is almost the identical ad for on-line data back-up. But this one at least includes clever copy. Translated it says, "Because nature also provides a backup." Ha! Much better.

Of course milk has nothing on Smart Water, which used a completely naked Jennifer Aniston to sell its product.


Posted: May 16 2012, 07:30 AM by chip


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