Five Ways to Improve B2B Marketing

2010, 2011 PRSA WI Paragon Award of Excellence

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A ~~Dummy's~~ Puppet's Ramblings - from Chip Martin
Mannequin American views and guidelines on marketing/PR trends, news from the world of puppets and ventriloquism, bits of humor and other interesting but useless information. I post every Tuesday and Friday.
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Five Ways to Improve B2B Marketing

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer

News: A British woman recently delivered a 14 pound baby without a C-section or drugs. Upon hearing the news, Wonder Woman handed over the keys to the invisible jet.

5 Ways to Improve Your B2B Marketing in 2012

Be Consistent: Does your monthly newsletter go out 5 times a year? Does the copy tone/style and look of your marketing materials fluctuate? Inconsistency not only waters down your results but it also waters down your company's image. If you can't get your newsletter out on time - why in the world would I, a prospective customer, think you can deliver what you want to sell me on time?

Have a plan: Without a document that maps out where you are going, you end up trying to figure out your next move, rather than moving forward. A marketing plan needs to be in writing and it needs to be something you reference at your weekly/regular marketing meetings.

Don't try to do too much: You can't do everything. You're far better off to do a few things consistently and well, than try to manage too many marketing tactics.

Match your budget with your appetite: Marketing is for the long haul. You need to know you can sustain your efforts or the effect will be fleeting.

You: You probably know that your marketing efforts talk too much about your company and too little about what's really important to your customers/prospects. You know you should spend/do more and be more consistent. Maybe you even know you can't do it by yourself but you're too cheap to hire some help (either staff or an agency). Get some help. Visit the B&M website and read some of our whitepapers for more tips.

Buy Naming Rights to Bathrooms

For decades, names affixed to college bathrooms have adhered to the time-honored tradition of vindictive dudes etching names and numbers of their exes on stall walls. Now the institutions are making bathroom naming part of official fundraising efforts by affixing monikers of donors to the places where some of the deepest thoughts on campus take place.

Inside Higher Ed rounds up several instances in which colleges are selling naming rights to bathrooms. But not all bathroom-naming efforts have been successful. MIT deemed the possibility inappropriate years ago, turning down an offer from a former student who found a taker in Colorado. And Dixie State College tried and failed with the practice in an effort to save a musical theater troupe.

With the costs of running institutions of higher learning always escalating, it's tough to blame fundraisers for looking for new ways to raise money. The bathroom naming rights sector seems to be flush with possibilities. Well Endowed [Inside Higher Ed]

I'm on a New Website

Time for a little self promotion. Someone in our office (Leslie) just published a new website promoting my banquet, corporate and theater programs. Take a look and let me know what you think.

Toyota Camry Reinvents Itself