Marketing Takes Notice of Single Women
A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer
Marketing Takes Notice of Women Getting Married Later
If you've watched primetime network TV in the last couple of months you've probably seen a commercial for Citibank's "ThankYou Points," . It's the one where you see a female rock climber scaling an insanely narrow and jagged rock formation. She plants her feet and stands alone at the top as her boyfriend smiles up at her from far below. Over the course of the ad, she explains, "My boyfriend and I were going on vacation. We talked about getting a diamond, but with all the ThankYou® Points I've been earning, I flew us to the rock I really had in mind."
Or perhaps you caught a similarly themed Honda CRV commercial, which begins with a woman being proposed to in the street. Her answer is, "Married? There were so many things I was going to do first." A montage of her "leap list" -- a list of things one intends to do before a major life milestone -- flashes in her head. "Okay," she eventually tells the man who proposed, "but we have a lot to get done first."
What gave these ads new legs was a report released by the Pew Research Center in December of 2011 showing that U.S. marriage rates are at an all time low, and that women who are getting married are doing so later in life.
The creators of the Citibank and CRV commercials seem to have come to that conclusion even before the recent marriage data came out. The new commercials sell women the cars and financial products they can now afford by presenting those big ticket items as tools for celebrating their independence rather than attracting a husband. These ads are well targeted and well done.
60 Seconds of Food Blowing up
You'd never guess it, but this is an ad for a restaurant that you've never heard of.
The thing is ... if you've ever wanted to know what would happen if you put aluminum foil in a microwave ... or a bar of soap ... or a lime ... or a myriad of other things that explode and make a real mess ... you'll find this ad captivating.
Most Expensive Hotdog in the World
It's a wacky world of wieners out there in the restaurant business and a new "haute dog" on the scene in Vancouver is shoving aside other fancy contenders to claim the title of most expensive hot dog. Diners can dig into a Dragon Dog at DougieDog Hot Dogs for just $100.
The foot-long sausage is made with a bratwurst "infused with century-old Louis the 13th cognac, which costs more than $2,000 a bottle," says the Canadian Press.
Other high-falutin' ingredients: Kobe beef seared in olive and truffle oil, fresh lobster and a secret picante sauce. Perhaps it's a sauce made of edible diamonds! One can only hope, at that price.
DougieDog says their meaty menu item is the first in the world to sell for three figures, out-pricing the current Guinness Record holder, a $69 dog at Serendipity restaurant in New York. $100 hot Dog: DougieDog's Dragon Dog Infused with Century-Old Cognac, Lobster and Kobe Beef [Huffington Post]
Paula Continues to Generate Criticism
(Ad above was scanned from the New York Times)
Does Paula deserve criticism? Absolutely. And she's getting loads of it. But the kind of marketing pictured above is out-of-line and tasteless.
A Blog for the Ladies
This puppet blog by Glove and Boots is strictly for the ladies ... and hilarious for men. Hang in there because it just gets better and better. And seriously ladies, you'll like it too! And you'll laugh.
