Marketing's Social Media Fatigue
A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer
"If you walk around with your fly zipped all the time, people are going to have high expectations of you. You don't want that."
Chip Martin
Marketing's Social Media Fatigue
Personally, I'm suffering from social media fatigue. My guess is that I'm not alone.
As a marketer, when I read about a new social media opportunity, my response is often, "Oh no! Not another site to monitor and maintain!"
Big brands are managing an overwhelming number of social media accounts, with an average of 178 accounts per company according to a recent study. (Altimeter surveyed 144 corporations with 1,000 employees or more including Applebee's, Avaya, Caterpillar, Hallmark, JP Morgan Chase, Newell Rubbermaid and Western Union.)
In truth, many companies launch social media programs with little planning and without standardized processes. With the an ever increasing explosion of new social media platforms, these companies find themselves at risk of abandoned accounts, inconsistent experiences for customers and potential PR crises.
Uncoordinated social media efforts can cripple a company's marketing and PR efforts and budgets. So let's hope that 2012 will be the year that companies wake up to the need for sound strategies and tighter corporate controls for Social Media.
Funny Insurance Commercial
Click here to see an entertaining commercial for 1st for Women Insurance Brokers. It's worth a look.
Entertaining French McDonald's Commercial
A new commercial for McDonald's France pits a lumberjack against a farmer in increasingly ridiculous competitions ... all to promote two new sandwiches ... the McTimber and the McFarmer. Quite amusing actually. Have a look.
Too Clever for Words
Two Ads That Made Me Say, "Huh?"
The ad above for an Israeli fitness club poorly Photoshops a clothed woman sitting with her legs dangling in a pool. The cutline says "Tired of people dressing you up with their eyes?" It's a tad too demeaning for my taste. Probably because it hits too close to home.
The cutline for this Science Diet dog food says, "For healthy digestion." Funny ... yet a little disturbing.
Vintage Undie-odor Ad
According to this ad for Lux "undie detergent," you may not notice if your undies have an odor, "but others do." As a result, your undies "will tell your friends" that you smell.
I don't know .... I think from the photo in the ad, she's a ventriloquist.
