Formula for Lingerie Ads

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer

Suck it Up

I don't know if this is a real Dyson Vacuum commercial or not ... but it's funny as heck.

Here's the Formula for Lingerie Ads

If there's anything that can be said about lingerie ads, it's this. There's a formula. And we're going to share it with you. It's simple really. Grab a skinny model who has big boobs. Dress her in your slinkiest offerings. And film her in motion. But...make sure you film her in slow motion. That's the real secret. That way the camera can slowly glide over every inch of her.

Of course, Calvin Klein didn't follow all these rules for its Naked Glamour shoot with Lara Stone but they did OK. I'm complaining.

More Lingerie Ads

While we're on lingerie ads, Israeli model and sometime actor Bar Refaeli will be featured in a new spring/summer 2011 campaign for the Passionata lingerie brand. Refaeli was also featured in the brand's autumn/winter 2010 campaign.

The curvaceous model can be seen sporting all manner of undergarments in the new campaign. She even hops into a laundry basket...with heels on no less.

Great Ad for World's Thinnest TV

Here's a silent ad that most viewers can't take their eyes off of ... and for good reason. You'll wonder what's going on, and in the end, you're not even sure that it's an ad. Well done.

Toilets on the Big Screen

If you happened to see the new The Muppets movie, you may have noticed the rather unusual product placement of KOHLER® toilets. The bathroom fixtures made a cameo appearance when Gonzo, a rich plumber who owns Gonzo's Royal Flush, offers Kermit and Fozzie Bear a "seat," saying, "You should try one. Comfy!"

Vent ConVENTions of Long Ago

This photo was taken at a Vent Convention in the late 80's. Dale may even have been the chairman of the convention. Jeff Dunham, who obviously copied Dale's fashion sense in clothes and hair style, was not yet the highest paid comedian in the world. But you could tell that he wanted the spot light and was jealous when anyone else stole it from him.

Of course I'm kidding ... except for the "copying Dale" part. In any case everyone at Brown & Martin, Inc. wants to congratulate Jeff on his recent engagement to Audrey. They make a great couple. And thankfully, Audrey now picks Jeff's clothes out.