2010, 2011 PRSA WI Paragon Award of Excellence

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A Dummy's Puppet's Ramblings - from Chip Martin
Mannequin American views and guidelines on marketing/PR trends, news from the world of puppets and ventriloquism, bits of humor and other interesting but useless information. I post every Tuesday and Friday.
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October 2011 - Posts

How Facebook Can Have Marketing Significance for Some

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer

Todays Definition
"Buttload" is an archaic measurement. It denotes 130 gallons of beer.

How Facebook Can Have Marketing Significance for Some

If I tweet Disney or post something on Coke‘s wall I may or may not get a response, but it's certainly not going to be a very personal one.  But if I write something on the Waukesha Community Theater's page, a real person is going to give me a real response.  And we might even get into a conversation.

That's what most businesses are hungry for ... more conversations with customers or potential customers.

Here are some of the perks of Facebook for small businesses:

  • It's built for communicating locally.  It allows you to spend your time talking to people who can actually become customers or already are your customers.
  • It supports and encourages word of mouth with the share and like buttons. Odds are, most of your page's fans have a high percentage of friends who are also local.
  • It's a great way to gather testimonials, get customer feedback/input and answer customer questions.
  • With their hyper targeted ads, you can very cost effectively deliver your message to exactly and only the people who might care.
  • Your audience shows up every day. Facebook is part of their social experience. What better place to connect with them?
  • You can use Facebook's different message vehicles - your business page, ads, events, groups etc. to share different types of news, events, tips etc.
  • You can share your work in other media (TV spots, radio commercials, blog posts, enewsletters) to bring in your multimedia campaign elements.

Again, I'm not saying it's for everyone.  But I'm hard pressed to think of a small business that wouldn't benefit from a well-strategized Facebook presence.

Carlsberg Beer Surprises Me

Check out this very clever stunt for Carlsberg beer in Belgium. It uses 148 bikers in a movie theatre. The only seats left in the theater are right in the middle. Some innocent couples want those seats, but the room is filled with not-so-friendly gentlemen. How will they react? Great ending and entertaining.

Another Beyonce Fragrance

Well, here's yet another fragrance that's supposed to turn every woman into a busty, bootylicious babe.

I don't know why products "by celebrities" hold so much attraction ... but they obviously do. At least I get to look at a photo of Beyonce.

Lynx - Rules to Rugby

Check this out. Here's the greatest explanation of Rugby rules that you'll ever see. Leave it to Lynx (Axe) to make even the description of rugby kinda naughty.

In a two minute video filled with the slow motion gyrations of lithe, young women dressed in rugby wear that's far from regulation, we learn all about the scrum, the tackle, the lineout, the ruck and the maul.

And that's it. Hot women. Slow motion photography. And you have a branded video that reached almost one million views in just a week. Now you know how the internet works.

Get Checked Before You Get Czeched


Branko is The Prostate Czech. Here is a pretty darn funny viral campaign created to raise awareness for prostate cancer prevention.

New Muppet Parody is a Hit

Sesame Street is known for their parodies, and today, we finally get one for Glee. This is "G," a double-entendred title to their Glee mash-up. It features a felt-butt-chinned Mr. Schue, a bitchy be-banged Lea Michele and a slightly more butched up version of Sue Sylvester.

But honestly, this is a very clever sketch. Kudos to Jim Henson's hench-people, who nailed this one.

Why Design is as Important as Content

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer

Why Design is as Important as Content

People don't read pages any more. They scan them.

Compare the two posts below, both written by the same SEO expert and each containing around the same number of words. Without knowing the subject, can you guess which post earned more links?

Try 378 to 6.

To earn links you must write for Power Skimmers. That means marketers must know how to use language, images, layout and color to make material stand out and shine.

A Marketing Strategy Full of Holes

I love cheese ... which is why I was fairly aghast at this new ad campaign by the always-controversial Physicians Committee for Responsible Medicine (PCRM) ... See: Hot dogs equal cigarettes below.

By placing the $3,500 Grim Reaper ad near Lambeau Field and the heart of cheese lover territory, the PCRM is definitely trying to turn (cheese) heads. But it doesn't look like dairy diehards are paying much attention. Ad Week says, "Given the importance of the dairy business to the region's economy, the PCRM should grab a scythe and cut the cheese strategy."

The PCRM actually wrote a letter to Green Bay Mayor James Schmitt, requesting that he require warning labels on the high-fat cheesy food sold at the Packers' stadium. Schmitt told the Milwaukee Journal Sentinel, "We are going to protect and defend the cheese industry. We love our cheeseheads and we love our cheese."

After the manufacturers of the "cheese head" threatened the PCRM with a law suit, the organization decided to leave the billboard up, but without the cheese head.

I bet the PCRM would really be in a tizzy over this vintage ad for the "New Larger Dinner Size" Swift Frankfurts (that word made my spell checker go wild). And after reading the copy, "Creamed diced carrots in onion cups ..." I'm not feeling so well myself.

How to Use "Nothing" to Sell "Something"

If you want to sell pink lipstick, nail polish and eyeliner, show it with "nothing." When it comes to marketing, nudity never goes out of favor.

Drink Your Way to Good Health


"The beer with Sunshine." This vintage Schlitz ad claims to have enough Vitamin-D to offer "Health with Enjoyment." Well, I have no doubt about the "enjoyment."

Stuffed and Unstrung Highlight


Above is a photo of Dale with one of our idols, Brian Henson, son of the late Jim Henson. Dale met up with Brian after a sold out performance of Stuffed and Unstrung at the Pabst Theater in Milwaukee. If you're not familiar with the improv show Stuffed and Unstrung, click here or on the link below. It's not for kids.


R.I.P. Dan Weldon


Improve Marketing with Paid Search

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer

Paid Search Most Effective Tactic

Paid search (pay-per-click - PPC) campaigns are considered the most effective method of lead generation according to a poll of lead-generation professionals. The study found that 35.9% of respondents said PPC campaigns were most effective in generating leads, followed by online display campaigns (17.9%), opt-in email campaigns (11.3%), trade shows (7.7%), direct mail (6.5%) and cold calling (5.9%). Interestingly, respondents expressed confidence in email with the largest number (20.3%), indicating that it is the most underused channel for lead generation.

Entertaining Ticketing

You park your car at the curb and before you have time to get out and put money in the meter, a policeman walks up and slaps a ticket on your windshield. Doesn't seem quite fair, does it? No. But it's pretty darn funny.

T-Mobile is out with a new unconventional campaign in England aimed at generating word of mouth and awareness.

The concept is that nobody likes nasty surprises when it comes to telephone bills. Same on the streets; nobody likes to receive an unexpected, unfair ticket ... as a candid-camera kind of action clearly shows. Click here to see this entertaining ad.

Starbucks T-Shirts are ... Expensive

To commemorate its 40th birthday, Starbucks asked Alexander Wang, Sophie Theallet, and Billy Reid, the recipients of the past three annual CFDA/Vogue Fashion Fund awards, to design limited edition t-shirts for the brand.

The tees are currently available at StarbucksStore.com and select Nordstrom locations for $85. Don't they realize it's a recession? I can't even spend $85 on my close friends for their birthdays. Why would I give it to Starbucks for theirs?

How Strong is Hoover's "Suckiness"?

I like ads that make readers stop for a moment to think. And that's what this ad for Hoover does. Clever.

This cartoon is pretty funny... but my guess is that most readers won't get it. But I could be wrong on both counts. So if you get the joke, add a comment below. If you don't get it, just ask me to explain it in my next blog.

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