2010, 2011 PRSA WI Paragon Award of Excellence

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A Dummy's Puppet's Ramblings - from Chip Martin
Mannequin American views and guidelines on marketing/PR trends, news from the world of puppets and ventriloquism, bits of humor and other interesting but useless information. I post every Tuesday and Friday.
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October 2011 - Posts

Why Use Women to Sell Men's Products?

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer

News: Sting is getting ready to turn 60, which means "every step" he takes, and "every move he makes" ... probably makes him pee a little.

Surprise!  J Crew Uses Women to Sell Men's Shirts

J Crew of South Africa has produced a new television commercial aimed at promoting their 25% Off Men's Shirts special offer. And how do they do that? With women of course.

The advert features four different models wearing little other than J Crew shirts. Scheduled to air during a number of prominent Rugby World Cup games, J Crew has ensured that many South African males will have an additional reason to set their DVRs! Click here to see the ad.

JCP says, "It's Seriously Hot in Here"

Here's something along similar lines as the post above, but it's a lot funnier.

JC Penney understands that you don't like ads about clothes. So they honestly tell you that if you watch their 30 second ad, they'll show you a half naked woman. And they do! It's funny, it's entertaining and "It's seriously hot in here." Click here or on the link above.

Predictably in our tight-assed society, JC Penney received complaints about this ad, so the company quickly caved and pulled it.

I'm so tired of people forcing their standards on the rest of us. They take a lot of the enjoyment out of marketing ... and out of entertainment for that matter. I'm performing at a banquet tonight and there will probably be one person out the 250 in the audience who will be offended by something I say.  It could be one of the people who complained about the JC Penney ad. People who go out of their way to be offended by something must live very sad, pathetic lives. And because they can't enjoy themselves they don't want anyone else to enjoy themselves either ... so they attempt to force their views on everyone else. (They probably also secretly surf the net for porn.) I'm glad I'm not one of them ... except for that "porn surfing" thing.

Your Job Determines How Much Coffee You Drink

A survey conducted by Dunkin' Donuts and CareerBuilder looked at professions that are the most reliant on coffee to get through the day. Topping the list were scientists/lab technicians and marketing professionals. (All you have to do is look at all the hyped-up people I'm surrounded by every day.)

The survey measured which professions had the highest proportion of workers saying they were less productive without coffee. The survey came out in honor of National Coffee Day, a made-up holiday for which 7-Eleven and Krispy Kreme both gave out free coffee. Instead of doing a giveaway, Dunkin' decided to commission this survey - the second year in a row it has done so.

This year's survey saw some shakeups from last year. Health care professionals beat the field last year when it came to coffee dependency, with nurses and doctors taking gold and silver, respectively; this year, they dropped to 13th and 6th place in the rankings. Editors and writers took fourth place after being surprisingly absent from last year's top 12.

Here's this year's top 10:

1.       Scientist/Lab Technician
2.       Marketing/Public Relations Professional
3.       Education Administrator
4.       Editor/Writer
5.       Healthcare Administrator
6.       Physician
7.       Food Preparer
8.       Professor
9.       Social Worker
10.     Financial Professional

Dress Up Your Laptop

When you're plugging away at your laptop in public, instead of being all boring and immersed in your work, why not inspire a few stares and laughs?

Deface Laptop Skins will make passersby do a double take. So while you might not get much done, you could make a few friends. Deface Skins are available in different sizes and can be removed easily for just $16.

You Gotta Try This!!

If this isn't the most clever production that you've seen in months, then you're just absolutely impossible to please. Click on the link, draw a stick man and watch it come to life! Do it!

How Facebook Can Have Marketing Significance for Some

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer

Todays Definition
"Buttload" is an archaic measurement. It denotes 130 gallons of beer.

How Facebook Can Have Marketing Significance for Some

If I tweet Disney or post something on Coke‘s wall I may or may not get a response, but it's certainly not going to be a very personal one.  But if I write something on the Waukesha Community Theater's page, a real person is going to give me a real response.  And we might even get into a conversation.

That's what most businesses are hungry for ... more conversations with customers or potential customers.

Here are some of the perks of Facebook for small businesses:

  • It's built for communicating locally.  It allows you to spend your time talking to people who can actually become customers or already are your customers.
  • It supports and encourages word of mouth with the share and like buttons. Odds are, most of your page's fans have a high percentage of friends who are also local.
  • It's a great way to gather testimonials, get customer feedback/input and answer customer questions.
  • With their hyper targeted ads, you can very cost effectively deliver your message to exactly and only the people who might care.
  • Your audience shows up every day. Facebook is part of their social experience. What better place to connect with them?
  • You can use Facebook's different message vehicles - your business page, ads, events, groups etc. to share different types of news, events, tips etc.
  • You can share your work in other media (TV spots, radio commercials, blog posts, enewsletters) to bring in your multimedia campaign elements.

Again, I'm not saying it's for everyone.  But I'm hard pressed to think of a small business that wouldn't benefit from a well-strategized Facebook presence.

Carlsberg Beer Surprises Me

Check out this very clever stunt for Carlsberg beer in Belgium. It uses 148 bikers in a movie theatre. The only seats left in the theater are right in the middle. Some innocent couples want those seats, but the room is filled with not-so-friendly gentlemen. How will they react? Great ending and entertaining.

Another Beyonce Fragrance

Well, here's yet another fragrance that's supposed to turn every woman into a busty, bootylicious babe.

I don't know why products "by celebrities" hold so much attraction ... but they obviously do. At least I get to look at a photo of Beyonce.

Lynx - Rules to Rugby

Check this out. Here's the greatest explanation of Rugby rules that you'll ever see. Leave it to Lynx (Axe) to make even the description of rugby kinda naughty.

In a two minute video filled with the slow motion gyrations of lithe, young women dressed in rugby wear that's far from regulation, we learn all about the scrum, the tackle, the lineout, the ruck and the maul.

And that's it. Hot women. Slow motion photography. And you have a branded video that reached almost one million views in just a week. Now you know how the internet works.

Get Checked Before You Get Czeched


Branko is The Prostate Czech. Here is a pretty darn funny viral campaign created to raise awareness for prostate cancer prevention.

New Muppet Parody is a Hit

Sesame Street is known for their parodies, and today, we finally get one for Glee. This is "G," a double-entendred title to their Glee mash-up. It features a felt-butt-chinned Mr. Schue, a bitchy be-banged Lea Michele and a slightly more butched up version of Sue Sylvester.

But honestly, this is a very clever sketch. Kudos to Jim Henson's hench-people, who nailed this one.

Why Design is as Important as Content

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer

Why Design is as Important as Content

People don't read pages any more. They scan them.

Compare the two posts below, both written by the same SEO expert and each containing around the same number of words. Without knowing the subject, can you guess which post earned more links?

Try 378 to 6.

To earn links you must write for Power Skimmers. That means marketers must know how to use language, images, layout and color to make material stand out and shine.

A Marketing Strategy Full of Holes

I love cheese ... which is why I was fairly aghast at this new ad campaign by the always-controversial Physicians Committee for Responsible Medicine (PCRM) ... See: Hot dogs equal cigarettes below.

By placing the $3,500 Grim Reaper ad near Lambeau Field and the heart of cheese lover territory, the PCRM is definitely trying to turn (cheese) heads. But it doesn't look like dairy diehards are paying much attention. Ad Week says, "Given the importance of the dairy business to the region's economy, the PCRM should grab a scythe and cut the cheese strategy."

The PCRM actually wrote a letter to Green Bay Mayor James Schmitt, requesting that he require warning labels on the high-fat cheesy food sold at the Packers' stadium. Schmitt told the Milwaukee Journal Sentinel, "We are going to protect and defend the cheese industry. We love our cheeseheads and we love our cheese."

After the manufacturers of the "cheese head" threatened the PCRM with a law suit, the organization decided to leave the billboard up, but without the cheese head.

I bet the PCRM would really be in a tizzy over this vintage ad for the "New Larger Dinner Size" Swift Frankfurts (that word made my spell checker go wild). And after reading the copy, "Creamed diced carrots in onion cups ..." I'm not feeling so well myself.

How to Use "Nothing" to Sell "Something"

If you want to sell pink lipstick, nail polish and eyeliner, show it with "nothing." When it comes to marketing, nudity never goes out of favor.

Drink Your Way to Good Health


"The beer with Sunshine." This vintage Schlitz ad claims to have enough Vitamin-D to offer "Health with Enjoyment." Well, I have no doubt about the "enjoyment."

Stuffed and Unstrung Highlight


Above is a photo of Dale with one of our idols, Brian Henson, son of the late Jim Henson. Dale met up with Brian after a sold out performance of Stuffed and Unstrung at the Pabst Theater in Milwaukee. If you're not familiar with the improv show Stuffed and Unstrung, click here or on the link below. It's not for kids.


R.I.P. Dan Weldon


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