2010, 2011 PRSA WI Paragon Award of Excellence

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A Dummy's Puppet's Ramblings - from Chip Martin
Mannequin American views and guidelines on marketing/PR trends, news from the world of puppets and ventriloquism, bits of humor and other interesting but useless information. I post every Tuesday and Friday.
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How to Identify Your Value Proposition

A Dummy's Puppet's Ramblings - from Chip Martin, Mannequin American

Find Your Unique Value Proposition

What do you do better than anyone does? What does your company offer that competitors can't match? Why would customers buy your company's product or service as opposed to another's? What is your competitive differentiation? These are all definitions of a critical business concept called "value proposition." If you can't come up with a bullet proof value proposition, then you really need to reconsider your product or service.

No, it's not easy, but this 5-Step process, How to Create a Value Proposition, will help.

UW Brand is Tops

Wisconsinites and alumni of the University of Wisconsin can be proud of the UW brand. (That's "brand" not "band." Although you can be proud of the band too.)

About a week ago Wisconsin social networks blew up with every old friend from college linking to this article on Time‘s website. As the article states, the Global Language Monitor took it upon themselves to rank American universities by brand equity. As Time puts it, the formula used is a measurement of the universities' "buzz" factor. Here are the top 10:

1. University of Wisconsin-Madison
2. University of Chicago
3. Harvard University
4. Massachusetts Institute of Technology
5. Columbia University
6. University of Michigan-Ann Arbor
7. Cornell University
8. University of California-Berkley
9. Yale University
10. University of Texas-Austin

Puppets Continue Effective Representation of Brands

Puppets continue to be effective representatives for familiar products. The iconic Aussie Roo has been appearing in Aussie shampoo commercials for years now. The puppet was built by Artem in the UK. Some of the commercials are rather clever. Click here to see one of the newest spots.

Speedy is Back

Speaking of iconic characters, Speedy Alka-Seltzer is back in a new commercial. He's been updated a bit ... but he's back.

"Plop, pop, fizz, fizz, oh what a relief it is." We all can sing it, even though Speedy has been gone for decades. Kinda makes you wonder why they ditched him in the first place. Hopefully they'll make him a little edgier than he was in the 60's.

Puppetry on the iPad

iPuppeteer allows you to control a simple, marionette-like puppet on an iPad, iPhone or iPod Touch. Click here to see it work. Another puppet app is Pollock's Toy Theatre, which rides the wave of puppet popularity and tries to take puppet theatre into the digital age.

Three Amusing Print Ads

Here's a clever print ad for Anti-aging skin care from Diadermine. She must use it ... he must not. Simple and effective. I like it.

According to this ad, Head Snowboards enable you to "Jump Higher" ... evidently too high for your own good.

Tagline: Ephydrol Gets Rid of Deadly Foot Odor. Funny.

Posted: Jan 28 2011, 07:30 AM by chip


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