Comedy Writing Book Available
A Dummy's Puppet's Ramblings - from Chip Martin, Mannequin American
Comedy Writing Book Back in Stock
There's a reason Dale is one of the bestselling authors of "how-to" materials for ventriloquists. I don't know what it is ... but there must be a reason.
In any event, Dale's Book, Writing Original Comedy Dialogs for Ventriloquist Characters is now back in stock and available on his website http://www.dale-brown.com/. The book is a step-by-step, how-to guide for developing characters, writing jokes for those characters and putting together routines for those characters. Dale shares a proven formula for developing original jokes based on your character's personality, experiences and individuality. We have sold out of this book during the last two Ventriloquist Conventions. If you want to improve your ability to develop entertaining scripts, this book is one of the best resources available. So buy it now, while it's in stock.
B2B Ad's Use of Humor Spurs Sales
What's funny about a pressure washer? Turns out that a pressure washer can be pretty darn entertaining.
Manufacturers of industrial products typical shy away from using humor in their marketing efforts. Not so with Hotsy's pressure washer which uses Courageous Carl Payne to go through a series of "man versus pressure washer" challenges to entertain and to sell. The ads are funny enough to have gained a significant following on YouTube.
Click here to see one of the 30 second videos which not only demonstrates that humor can be used to sell B2B products; it also shows that humor can generate enough interest to go viral, creating way more impressions than traditional marketing efforts. And yes, the company reports that sales are up.
Don't Shop if You're Depressed
If you're depressed or even a little bit sad, keep your wallet at home. That's the advice from experiments conducted by social psychologists at Harvard, Stanford and other universities. Behavioral research studies show that "feeling sad" may cause people to overpay for commodities at the rate of 30-300% more than they otherwise would.
I'm usually depressed because I don't have any money ... so these studies mean nothing to me.
Really? We Needed a Study for This?
Two new studies indicate that if you're looking for a hook-up, a few drinks can suddenly make other people seem more attractive ... and receptive ... than they actually are. Really? We needed to spend money on studies that gave us information that any college kid would have been happy to share for free?
The studies say that the "beer goggle" effect diminishes a guy's ability to detect facial symmetry, a crucial component of what we think of as human beauty. When this sense is dulled, an average-looking face may seem like it belongs to a hottie, according to research in the Alcohol Journal. To make matters even worse, another study shows liquor makes guys more likely to misinterpret a friendly female glance as a bold come-on.
Are These "Cougars" Typical?
Click here to see a 30 second CougarLife.com dating site commercial.
After watching the commercial a couple of things struck me. First of all, many of the women in the commercial don't seem to be "cougars." And secondly, where did they come up with "Recently voted the Wildest Dating Service in America"? What does that mean and who voted?
I should start a "Dummy Dating" site. I bet I could make a fortune because there's no end to the number of prospects.
Special Note
By the way, on August 22, eHarmony.com celebrated its 10-year anniversary, thereby outlasting most American marriages by about two years. In honor of this milestone, the dating site premiered its "Love Begins Here" campaign, which included a new commercial, pedicab signage and a giant billboard in Times Square.
Want to Look Cuter? Work Harder
Here's a vintage ad for Kellogg's PEP vitamins. Not too hard to understand why this product didn't survive.
Husbands ... As Long As We're Talking About Wives
Pinocchio Has Gender Issues
From College Humor: Click here to see a short video on Pinocchio's gender issues.
