Marketing Tip from Chip

A Dummy's Puppet's Ramblings - from Chip Martin, Mannequin American

Today's Marketing Tip

"People will forget what you said; people will forget what you did; but people will never forget how you made them feel."
- Chip Martin, Mannequin American and Marketing Guru

You Can Say Everything with Your Fingers?

I'm not quite certain what this mcel commcercial is for ... but it's funny as heck. Click here to see the 30 second spot and smile.

HerWay.com

Fom Makethelogobigger: Finally a dating site for lazy guys. No more searching through hundreds of profiles for hours. Sign up, and let her chase YOU. Women can pick and choose the man of their dreams, then make the first move. Click here to see the commercial that's a bit of a rip off of the most fascinating man in the world.

Before you initiate cyber dating, here are some scary facts. More than one million women and 370,000 men are stalked annually in the United States. An astonishing one in twelve women and one in forty-five men will be stalked in their lifetimes. The average duration of stalking is nearly two years and even longer if the stalking involves intimate partners. Click here to learn more.

New Sisley Campaign

From AdRants: I'm the first to admit that this Mannequin American seldom understands the thinking behind fashion advertising. And here's a good example. The new Fall/Winter Sisley campaign is out and I'm not sure it objectifies women, but it sure makes them look stupid. The catalog includes the ubiquitous cleavage shot, but there's also a woman falling out of a dryer and the shot above of a woman on the floor having fun with a bunch of cucumbers. Nope ... nothing sexist or objectifying there. And these ads are aimed at women, right?

Comical Print Ad for Glue

For Pattex Glue ... a glue that apparently can frustrate hotel-room-destroying rockers. Ptobably not a bad idea, actually.

Once Again, CA Goes Too Far

A few months ago, in an effort to stem the tide of puppy mills and kitty factories, San Francisco began mulling over the possibility of forbidding canine and feline sales within city limits. That ban has now grown to include just about everything you would ever want to consider having as a pet. Animals under consideration for the ban include birds because of "their sensitivity and inappropriateness as pets," hamsters, mice, rats, chinchillas and guinea pigs. The city already has a ban in place on the sale of rabbits.

While there is only one pet store in the city that sells cats and dogs, there are several more that sell birds, mice, hamsters and the like. Suffice it to say they are displeased with the proposal.

Explains one store owner: "If I don't have a bird to sell, I don't sell a cage. I don't sell bird toys. I don't sell seed. But it's about freedom of choice. If someone wants a bird, they'll go to Berkeley. This will solve none of the problems the commission sees." Amen ... now let's see how long it takes for an unregulated black market to emerge in San Francisco.

BrewDog Beer

I wrote about PR-happy Scottish microbrewers BrewDog a while back, and now it's back in the news. This time the company has truly outdone itself; not only creating a "beer" containing 55% alcohol by volume, but which also comes packed inside the carcass of dead rodents ... seriously.

The folks at BrewDog say their rodent-packed potable "is to beer what democracy is to history. The beer is the last high abv beer we are going to brew; the end point of our research into how far we can push the boundaries of extreme brewing, the end of beer."

According to AdWeek, the beer, which has now sold out, was selling at around $760/bottle. The End of History from BrewDog on Vimeo.

Click here to see Harold at his best.