Marketing with Stories
Dummy's Puppet's Ramblings - from Chip Martin, Mannequin American
Marketing With Success Stories
Marketing materials, tools and campaigns shouldn't pitch. They should tell stories ... stories of success; stories of redemption; stories of pain and problems that are converted to results and achievement.
Your customers would prefer to listen to stories, especially stories that resonate with their situations, featuring companies or individuals they can relate to and possibly emulate. They want to hear stories of what their future can look like. Pitches and presentations are often dull. Stories bring ideas and outcomes to life. They inspire and drive action.
Find someone who can research and write your company's success stories ... and then use those stories to sell. Click here to go to the B&M website.
How Much Do Those Stickers Cost?
NASCAR is probably the only sport you pay to watch commercials travel in a circle at 200 mph. The cars may look like sticker-crazy 3-year-olds put the sponsors on, but there's a finely tuned method to all that logo madness.
The title sponsor is Sprint. So the the Nascar Sprint Cup Series logo goes on every car (Just in front of the door, above all other logos). Sprint is paying $75 million a year for 10 years.
A team's primary sponsor spends as much as $25 million a season to decorate the hood and rear quarter panel. They also dictate the car's paint scheme.
Competition sponsors, like Goodyear, get their logos on all vehicles that race.
Associate sponsors pay $1 million to $4 million per season to have their logos on the B-pillar or in the area adjacent to the rear tires.
Contingency sponsors control the space on either side of the front wheels for a mere $375,000 a year.
NASCAR To Abandon Racing Portion Of Business, Concentrate On Ads
From The Onion - In a move designed to bring their business closer to its core values, top NASCAR officials announced Monday that from now on, rather than racing to determine a winner, advertising-bedecked cars would slowly circle the track in a noncompetitive marketing parade set to begin with next year's Daytona 500. "Declining revenue made us take a closer look at the sport, and we found that many fans couldn't even see the logos and graphics on cars when all that high-speed racing was taking place," NASCAR president Mike Helton said. "Now that we've eliminated the competitive aspect, we're also free to give our fans what they've been asking for: new advertising on the track, flashier ads applied during pit stops, and a safer, more relaxing marketing environment overall." Fans objecting to the move were encouraged to take advantage of NASCAR's wide array of newly available advertising space to voice their concerns.
While We're On Stickers
I don't know why, but The Cheeky have created Suitcase stickers that make it look as if you are smuggling coke, money or abused women in your suitcase. I'm sure airport staff, well known for their sense of humor, just love these.
On the other hand, I think it would be cool to have a sticker that depicts me inside my suitcase (read "home"). Now that would be funny. I'll call Signs and Lines by Stretch to see what they can do.
Unique Movement on Stationery Billboard
Want to get some national attention with your billboard? Add some goats.
This IHOP billboard is near enough to a hill that goats are able to hop up and use it as a place to nap, or just to watch traffic as it passes. And the goats draw a lot of attention ... including local television newscasts.
The farmer who owns the goats says resting on the sign is a daily routine. The owner of the IHOP says that the goats get so much attention that he's offered to give the farmer some free pancakes. What a deal. I wonder who gets to clean the goat stuff off the sign?
Sorry I Missed This
I apologize for letting my readers down by not alerting you to the fact that Aug. 22nd was "NATIONAL GO TOPLESS PROTEST DAY" in honor of Gender Equal Rights. Trust me, if I would have known, I would have been out there offering my support ... so to speak.
Gotopless.org claims constitutional equality between men and women on being topless in public. (Surprise ... there's nudity on their website.)
Call me crazy but I think one of the reasons nudity is exciting is because it's scarce. If everyone walked around nude all the time, our sensitivity to excitement would be dulled even more than it already is. In fact, I think there are a significant number of men who shouldn't be allowed to have their shirts off in public. Maybe next year I'll sponsor a "Keep Your Shirt On Day." But you'll have to wait for the details ... get it?
Only $44 for Premium PBR
When brands go abroad, they frequent decide to take a different market position from their domestic efforts. So that's what Pabst Blue Ribbon, or PBR as it's better known to some, did.
Coveted by some for being the cheapest beer available, PBR has gained cult status in the states. In China however, it's marketed with the line "Heritage classic breakthrough" as seen on a banner on their site, and Danwei says that the bottle will sell for 300 yaun ... that's a whopping 44 US dollars.
The typical price of beer in China is around 5 or 10 yuan. A company spokesperson said, "The release of Blue Ribbon 1844 is aimed at changing consumers' ideas about beer. The high-end market is occupied by baijiu and wine. Chinese people can afford to drink baijiu that costs tens of thousands, and I believe that a 300-yuan beer won't be a problem either."
Nothing "Subtle" About This
Subtle Butt is a "Disposable Gas Neutralizer." You wear it in your pants. Huh? Man I'm glad I'm a Mannequin American and don't have to deal with issues like this. There's even a video on the website.
Vintage Milwaukee Movie Poster
Here's old-time marketing at its best. Including both "Gayety" and "Men Only" would have a whole different meaning for movie goers today. And who knew they could have "Sexmania" on stage in Milwaukee?
Here Come the Judges
For the second time Dale has been selected to be one of the judges for the Axtell Video Challenge. (He's third from the left in the top row, above.)
This year's Grand Prize is a Animatronic, Hands-Free Tocan Puppet valued at $5,000. Dale will judge alongside Nina Conti, Mark Wade, Steve Petra, Bob Abdou and other ventriloquists and puppeteers from around the world.
Any amateur or professional performer - of any age may participate. All puppet characters in "Puppet Video" or "Ventriloquist" Categories must be made by Axtell Expressions. All magic items used in the "Magic" Category must be Axtell magic.
Click here for more information.