New From Tailored Label Products
A Dummy's Puppet's Ramblings - from Chip Martin, Mannequin American
An interview with Mike Erwin, President of Tailored Label Products
CM: Thanks for inviting me to lunch, Mike.
ME: Actually, you invited me to lunch.
CM: No, I said, "I'd like to have lunch with you."
ME: I took that as an invitation.
CM: It was just a statement.
ME: You picked the restaurant.
CM: You picked me up.
ME: You don't drive.
CM: I don't carry a wallet either.
ME: I guess I invited you then.
CM: You know Mike; this year marks the 20th anniversary of our working relationship.
ME: Actually, I've worked with Brown & Martin for 20 years. During that time you've only appeared at a couple of corporate events and employee meetings ... one of which I think you were actually invited to.
CM: Hey, that's pretty funny. I want to write that down. Can I borrow a pen?
ME: Sure.
CM: Nice pen. Can I have it?
ME: It was a gift from my wife.
CM: I'll take that as a "No." So tell me, Mike, what's new at TLP?
Tailored Aisle Graphics from TLP
ME: Where do I begin ... our new Tailored Aisle Graphics (TAG) product launch is gaining traction as an effective innovation in FLOOR GRAPHICS for retail marketing. It has been installed in home and garden stores, sports bars, retail clothing and other venues. TAG significantly improves in-store marketing and sales lift. We're also in the midst of 3 new patented industrial and medical identification product launches ... all using our recent $1 million investment in variable image and security serialization printing systems. And our DOMED label clean room production cell is seeing dramatic volume improvements for high impact digital product identification.
CM: Ah, Mike ... I don't allow plugs on my blog.
ME: I'm picking up lunch. Consider it "paid advertising."
CM: Touché. Let's make a toast to our partnership for another 20 years.
ME: Fine. May our roots continue to provide a solid foundation for another 20 years.
CM: Nice "wood" reference. Let's eat.
ME: Ah, can I have my pen back?
CM: You don't miss a trick, do you?
ME: I've known you for 20 years. The termite salad looks good.
Drama Queen ... A Funny Nightmare
This 50 second video, titled "Drama Queen" for the Young Directors' Award made me laugh out loud. You will too. Really, what would you do if your kid did this?
Free Chance to Slip into Something More Comfortable
From AdPulp: According to The New York Times, "Dr. Scholl's for Her" is planning to insert mate-less right foot insoles into 2.7 million magazines and give out another 300K via the brand's Facebook page. The thought is that a woman who slipped the insole into her shoe won't be able to help but compare it to her left shoe as she walks.
The company tested the promotion on a smaller scale a year ago, inserting one million of the insoles in the June issue of Glamour. Research by Glamour showed that 11% of the subscribers had actually bought the insoles and many more planned to purchase the product. Fifty-seven percent reported peeling the insole off the page, with 37% actually testing it in a shoe. Those are conversion rates that most marketers only dream about.
Click here to see a Dr. Scholl's Commercial.
Effective Promotion Tied to Current Events
Above is part of an e-mail promotion that offers a free helmet when you buy a new bike. Topical and clever marketing. Via AdPulp.
Traveling Attention-Getter
This ice cream truck's cannons actually shoot clouds of aerosolized nanotechnology that produce fake snow ... that smells like ice cream! It's a brilliant accessory for an ice cream truck.
I want one of those on top of my car. Imagine an aromatic cloud of beer announcing my arrival.
More Clever Vehicles
Here's a commercial for a Nissan Sentra that uses a 1/10 RC car that initially appears to be a real car. But you quickly realize that it's a toy car ... a toy car capable of doing real drifts. And it's pursued and filmed by a miniature RC helicopter and also filmed by a companion miniature RC car sporting a camera to get close, side-by-side shots.
You can even watch a video on how the commercial was created. If you're into cars, this is pretty cool.
A Car Ad with Humor
What does a Mini by BMW have to do with "man boobs?" This 30 second commercial ties them together ... the car and the man boobs, that is.
Even Puppets Come to Life
Who needs 3-D? Here's an 1950's ad for an RCA replacement picture tube that promises, "Even puppets come to life..." I think the puppet in the photo is Inspector John J. Fadoozle from the Howdy Doody Show.
Trust me, puppets don't need a picture tube to be lively. There are photos on my Facebook page that prove it.
Puppets in Politics
