Small Business Prefers "Passive" Social Media
A Dummy's Puppet's Ramblings - from Chip Martin, Mannequin American
Small Business Prefers 'Passive' Social Media
A new study of small business social media use by Business.com finds that small business leaders currently show a strong preference for "passive" social media use such as viewing webinars or reading online reviews and blog posts, over those that require more active interaction with others.
The Business.com study involved more than 1,700 small business owners or managers currently using one or more social media resources to help them get the information they need to do their jobs on a day-to-day basis.
Company blogs ... at least, those that are "well written, current and with good thought leadership articles" ... were listed as great sources of information about business-relevant products, services and the underlying character of a company. Increasingly, small business leaders are connecting to company blog content through social networking sites.
What Were They Thinking?
I thought this "heart-friendly" cigarette ad from the 60's would top this week's list of "What were they thinking?" ads. But I was wrong.
Whatever Pabst Blue Ribbon was thinking when it decided to have grandpa's little girl deliver his afternoon beverage, sure wouldn't fly today ... which in a way, is sad. Obviously this ad came from a more innocent time when people didn't read more into an ad than they needed to. Wouldn't it be nice if times were a little more like that today?
The Difference Between a "Face" and a "Butt"
Via logolounge: North Face is "facing" a brawl with South Butt. The so-called parody brand was started by 18-year-old Jimmy Winkelmann who took advantage of North Face's name and logo to create his own line, which is now reportedly worth a few million.
When North Face sued, Winkelmann found another branding opportunity. The young entrepreneur's attorney Albert Watkins said in response to the suit, "I think the general public knows the difference between a face and a butt." That line seems to have prompted the creation of The South Butt Challenge a Facebook page where visitors are asked to tell the difference between a face and a butt.
A disclaimer on the South Butt site reads: "We are not in any fashion related to nor do we want to be confused with The North Face Apparel Corp. or its products sold under "The North Face" brand. If you are unable to discern the difference between a face and a butt, we encourage you to buy North Face products."
Here's hoping the court is amused.
More "Butt"
Reebok's new Easytone campaign promotes shoes that are supposed to make your butt look better ... especially in see-through underwear. The ad above, via AdsoftheWorld, is one of several that seem to show more "butt" than "shoes." These ads are aimed at women, right?
But it's the TV commercials that are "cheeky" enough to be amusing. Click here to see one that features breasts complaining that no one looks at them anymore because "The stupid butt gets all the attention!"
Snickers Road Trip Commercial
If you haven't seen it yet, click here to see the new Snickers "Road Trip" commercial. The humor of using Aretha Franklin is made even funnier by adding Liza Minnelli. This is the second in the series that started durng the Super Bowl with Betty White and Abe Vigoda.
A Return to the Raue Center for the Arts
As the poster below indicates, Dale and I will be returning to the Raue Center for the Arts in Crystal Lake, IL on Saturday, April 10th. We'll have a few new surprises for this special show, so if you're in the area, be sure to get tickets.
