Why Your Company Needs Social Media Guidelines
A Dummy's Puppet's Ramblings - from Chip Martin, Mannequin American
Why Your Company Need Social Media Guidelines
So your company doesn't have any formal Social Media Guidelines in your employee handbook because your company is not actively involved in social media. You may want to re-think that.
If you were to ask your employees if they have Facebook pages, are on LinkedIn, post videos on YouTube or photos on Flickr, you would find that more than half of them are very actively engaging in these activities. And if they list the name of the company where they are employed, their actions have the potential to reflect on you. That's why it's a good idea to develop some basic guidelines for your employees.
Although the tone of Social Media Guidelines may vary according to a company's culture and relationship with the public, it's important that your company find a balance between protecting an employee's freedom of speech and protecting your company and its products.
B&M offers a free whitepaper offering suggestions for creating social media guidelines. Click here to get a copy.
If You Have to Explain It ...
Okay, I admit it ... I didn't get this ad for Mazda's MX-5 with the tagline, "There's Only Room For Two." I'll give you a minute to think about it ...
Give up. Me too. I finally went online and searched for an explanation. Here it is. If you own a Miata you should take precautions to make sure you don't have any kids because there won't be any room for them in the car. Not clear and not clever. On the other hand, it made it to my blog so maybe the people behind the ad aren't so dumb after all?
If You Think the Snuggie is Stupid ...
Via Copyranter: The Necky is apparently for the person who keeps strangling himself/herself when he/she tries to tie his/her scarf. There's nothing I can write about this that would make it more absurd than it is in real life, so just go watch the video if you haven't already.
And I don't even know what to say about the product below, from Japan ... except that it appears to be the opposite of the Snuggie because you "can't" use your arms.
Dr. Pepper Takes Pepsi's Super Bowl Spot
In an effort to drum up more interest in its recently launched Dr Pepper Cherry, Dr Pepper Snapple Group Inc. has bought advertising time during Super Bowl XLIV. The purchase marks the first time in the company's 125-year history that Dr Pepper will advertise during the National Football League championship. (Media buyers say some 30-second spots on the Super Bowl broadcast are fetching nearly $3 million although ad slots in later quarters are cheaper.)
The soft-drink maker's commercial for the big game will feature rocker Gene Simmons and his Kiss band mates. Mr. Simmons starred in a Dr Pepper Cherry ad campaign in March, which introduced Dr Pepper Cherry.
Dr Pepper Snapple is jumping onto the gridiron as PepsiCo Inc.'s beverage brands take a break from the big game, ending a 23-year Super Bowl run. Dr Pepper will go head-to-head with beverage giant Coca-Cola Co., which has bought several ad slots during the game.
