Wisconsin Corvette Club Contributes to LeRoy Butler Foundation
A Dummy's Puppet's Ramblings - from Chip Martin, Mannequin American
Wisconsin Corvette Club Contributes to LeRoy Butler Foundation
The WCC, which is celebrating its 50th anniversary, recently held its annual Corvette Car Show and Auction at Holz Chevrolet, in Hales Corner, WI. Proceeds from the event, which attracted over 140 show cars, go to the LeRoy Butler Foundation, supporting multiple breast cancer-related programs.
Our own Leslie Bonk, (below) was among the scores of volunteers who worked at the event.
At the WCC's monthly meeting, Leslie's favorite Packer signed her jersey. LeRoy also took time to give an insightful and entertaining speech about his life and career ... including the origination of the now famous, Lambeau Leap.
The club presented LeRoy with a donation of nearly $5,000 from the WCC 2009 Corvette Car Show and Auction.
Speaking of Cars ... Nascar Loses Some of its "Spirits"
Here's another example of how drinking and driving don't mix. This time it's from a business perspective.
Five years after cracking Nascar's ban on sponsorships by hard-liquor brands, two of the three biggest sponsors in the category are dropping out. Jack Daniel's and Jim Beam announced within days of each other that they will no longer sponsor cars in the Sprint Cup Series.
Jack Daniel's is the primary sponsor of the No. 07 car driven by Casey Mears, with an approximate $18 million yearly commitment. Jim Beam is the sponsor for driver Robby Gordon's No. 7 car for about 15 races a year, or roughly an $8 million commitment.
"Overall sponsorship is strong in Nascar," said Andrew Giangola, Nascar's director of business communications. "Even amid this difficult economic downturn, the sport still has the most Fortune 500 involvement in professional sports. While you never want to see a sponsor drop out, it's important to note new brands like 'Guitar Hero' and Ask.com have entered the sport this year, and others, like Aflac, Office Depot, are increasing their involvement."
Mr. Giangola also pointed out that the third major spirits sponsor, Crown Royal, is increasing its commitment in 2010. The liquor brand is currently a partial sponsor of the No. 26 car driven by Jamie McMurray. Next year, it will be a half-season sponsor of former Cup champion Matt Kenseth. Crown Royal also has a deal with Nascar at the league level, and a popular race sponsorship in Richmond, Va., every year.
Crandon Chamber Uses Billboard to Promote Social Media Board
From AdRants: Billboards. You've heard of them. You've driven by them. You've chuckled at the cheesiness of some of them and appreciated the brilliance of others.
Not many people talk about billboards anymore. But they're still out there. So why am I talking about the lowly billboard today? Social media, of course. After all, social media is the only thing anyone cares about these days, right?
So, without surprise, it's big news when a billboard is used to promote a Facebook page which is exactly what Crandon, Wisconsin's Chamber of Commerce recently did.
Located just south of Lakewood on HWY 32, travelers from Milwaukee and Chicago heading north will see the board which carries an invitation to "Become a friend of Crandon" on Facebook. Typical of many Facebook tactics, there's no "promised benefit" for becoming a "friend" of Crandon ... which remains the problem with most marketing attempts that use Facebook.
Old school media used to generate new school media participation. Gotta love the irony of this one.
The Basics of 
Fifth in series by guest contributor, Leslie Bonk, APR
#FollowFridays
If you're new to Twitter, this hashtag may be new to you. Each Friday, the folks on Twitter make suggestions about who to follow. The idea is to help everyone grow their number of followers. Two keys: be sure you have actually followed the person you are recommending and be sure to use the hashtag #FollowFriday. It also helps to write a little pitch about why the person should be followed. I found Very Short Stories this way #vss. This person tweets a complete short story each day in only 140 characters, and they are usually very clever.
More Ads That Caught My Attention
I'm not familiar with Wallis, a producer of women's clothing. But apparently the company has been using the "Dress to Kill" premise in its print ads for quite some time. The idea is that when women "Dress to Kill" in Wallis clothing, men become distracted to the point of danger.
Two examples are below. Not a bad scheme. And it's made even more effective by reinforcing the idea over many years of advertising.
Below is a clever use of "elevator advertising" for a hair loss product. The doors open to reveal the "loss" and the product. Not sure where this came from ... could be Ads of the World. Maybe our friends over at Tailored Label Products could use their new T.A.G. product in a similar manner?
And now for probably the most sexist ad I've ever posted. The ad below takes bad taste and bad advertising to new lows. The ad, via Switzerland, is for Max shoes, a worldwide chain of inexpensive footwear shops. Even with Dale standing behind me, I'm speechless.
Okay, I was mistaken. The shoe ad below may be the most sexist I've ever posted.
The ad above is from John White's campaign in 2008 that appeared in European fashion trade magazines and men's magazines including GQ. Apparently teenage boys in Europe don't have to rummage around for National Geographic magazines. They can just fantasize over men's shoe ads.
And just to prove that all shoe brands don't rely on sex to gain attention, here is an ad from Tervolina Shoes that uses creativity instead of sex. A tagline in the lower right says, "Because shoes matter." The astute reader (me) immediately appreciates the subtlety of the peep hold located at the bottom of the door, instead of at eye level. From Ads of the World.
Below ... speaking of "foot wear..."
