2010, 2011 PRSA WI Paragon Award of Excellence

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A Dummy's Puppet's Ramblings - from Chip Martin
Mannequin American views and guidelines on marketing/PR trends, news from the world of puppets and ventriloquism, bits of humor and other interesting but useless information. I post every Tuesday and Friday.
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What Would You Use to Sell Mushrooms?

A Dummy's Puppet's Ramblings - from Chip Martin, Puppet
Mannequin American views and guidelines on marketing/PR trends plus bits of humor and interesting but useless information. For information on Chip's performance schedule, go to http://www.dale-brown.com/.

Ventriloquists on Last Comic StandingCongratulations to Taylor Mason and our friend Ian Verella who both managed to get some television face time on Last Comic Standing.

Although Ian didn't make it to the Comedy Club round, the judges had only positive comments about his audition and were obviously impressed with his talents. NBC keeps the past episodes on their website. You can watch the entire show by going to www.nbc.com/last_comic_standing/video/episodes.shtml. Click onto the second episode from the left to see Ian's episode.

The highly original and very funny Taylor Mason and his popular Paco the Pig made it to the Comedy Club segment and were a big hit. The show included a lot of Taylor's routine which you can see by going to the same site mentioned above.

If you ever have a chance to see either of these talented vents, don't miss the opportunity.   

Famous Last Words


Are your customers' perceptions your reality?
Most businesses spend the majority of their branding efforts on communicating their vision via marketing efforts. But they spend very little time following up to see if they're making progress or if they should be headed in a different direction. Here are a few simple ways to assess where you stand in your customers' minds.

  1. Contact customers you've gained in the last year and ask them why they chose your brand.
  2. Call current customers and ask them what differentiates you from competitors. Or ask them what the first thing they think of is when they consider your brand; then the first thing they think of when they consider a competing brand.
  3. Look at the commonalities in the types of customers who are coming back to your brand. Contact them to get a feel for the source of their loyalty to you.
  4. Is your business growing by word of mouth? What others say about your brand carries more weight than what you say. That's why publicity is generally more valuable than advertising.

You don't have to spend thousands of dollars to learn what your customers and prospects think. But you do have to spend time and energy. We can help. Well, I can't help, but others at B&M can help. Just call us.

Drinking Bottled Water Can Give You Water Lips

I may be a Mannequin American, but I'm no dummy. I don't buy bottled water. I get my water from the tap. Occasionally I'll fill an empty plastic bottle with tap water and take it with me. But I've never seen any intelligent reason for purchasing bottled water.

We've all heard about the environmental problems with bottled water ... little things like producing the plastic for the bottles uses millions of barrels of oil. Then there's the transportation involved in getting all those bottles to stores and getting rid of them after they're empty. Add to that the fact that plain old water from our home taps is held to higher standards of purity and bottled water is just ... stupid.

These issues have been all over the media for years, but they haven't seemed to affect sales of bottled water much. In fact, in 2007, the industry reported growth of 7.8 percent, to $11.7 billion in sales.

Now, however, a new problem with bottled water has surfaced, and it may just bring everything to a grinding halt. Drinking bottled water, it turns out, can give you wrinkles.

The phenomenon is being called "water lips." Like cigarette smokers, bottled-water drinkers have to scrunch up their mouths to get their fix, and the repeated motion is causing fine lines to form around the edges of the lips.

The hilariously scare-a-riffic news piece quotes Washington DC dermatologist Dr. Marilyn Berzin, who advises that water drinkers use wide-mouth bottles or cups and allow their upper lips to stay relaxed while drinking.  And people, no matter how delicious the water is, please remain expressionless.

What Would You Use to Sell Mushrooms?
Everyday we all see scores of ads that have attractive women in them. Often we scratch our heads and wonder "why?" Alright, we all know "why." But this ad for Nila Sliced Mushrooms has to make the top ten on that list.  I don't get it? Who's this ad aimed at? The ad is two parts pulchritudinous cleavage and one part "Fungtastic" headline ... and nothing more. 

Okay, so I went out and purchased a can ...

The Saddest Father's Day of All
Children aren't supposed to beat their parents to the grave. That's one of the saddest components of the Tim Russert story. Our friend Gene Miller at 620 WTMJ wrote a fitting message on his blog about the 58 year-old NBC Washington Bureau Chief, son and father. Click here for Gene's thoughts.

Posted: Jun 20 2008, 07:30 AM by chip | with no comments


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