Wrap Rage Cure

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Dunham to be in Rockford, IL
I know that many vent fans read this site. So you may be interested to know that there are still a few seats available for Jeff Dunham's concert in Rockford, IL on May 2nd. Go to
http://www.jeffdunham.com/ and click on "tour dates" for details.

Games Sometimes Bring People to Your Web Site
There are a lot of web sites out there using games to attract visitors and to promote products and services. Here are two such sites.

How to get new blood into a casino:

- Promise free money to new prospects
- Launch an addictive but impossible
game (extra points: call it a "challenge!")
- Infuse game with cheery casino noises
- Slip online casino URL right under "try again" button
- Sit and let simmer. With time, a gateway drug almost always conceives an addiction

Ever fantasize about one-upping your boss?   Play Dodge the Boss instead.  The game is simple but delightfully time-consuming. Use your mouse to avoid the boss-men without touching any of the sides. Put together for Galaxy FM's "Love Music Love March" campaign, dodging the boss as long as possible could land you tickets to see the sultry Kylie Minogue in Paris.

Does This Sell Beer?
This TV ad, Tipping Point, was released just in time for St. Patrick's Day. I don't know if it sells much Guinness, but it kept me watching. A domino effect travels from a luxury office through the interior of a village.

 Wrap Rage Cure
Ever struggle to open one of those clam shell packages? Well, struggle no more. For its Wrap Rage Cure campaign, which prescribes the Open It! tool for people who suffer from package-opening rage, the Zibra Company won a Gold Addy for Interactive Media. The company spent a lot of cash to promote this new product ... and it will give you an idea of what it takes these days to get noticed, to gain some buzz and to get a product introduction off the ground.
   The Wrap Rage Cure campaign http://www.wrapragecure.com/index.html included:

  • 1. mock case studies,
  • 2. radio and
  • 3. interactive spots.
    (I think Dale has an old fashioned pair of pruning shears that could accomplish the same thing. But I don't allow pruning devices in the house. I almost lost a limb to one of those buggers.)

 

 

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