Lure More Visitors to Your Web Site

How to Lure More Visitors to Your Web Site
Search engine spiders scour the entire web about once a month. They "read" as much of your site as they can and then they decide: a.) What your site is about and b.) How important it is. When you give spiders rich, relevant content about your area of expertise, you improve the likelihood that they'll decide that your site is important and deserves to be ranked higher in search results. 

Spiders also prefer content that is updated regularly. In fact, when you update your site's content regularly, spiders will visit you more frequently. That gives you the opportunity to get your new content in the search engine results more quickly. Conversely, if you neglect updating your site, its search engine position will fall.

If you need help getting your web site moved up on major search engines, contact our IT guru, steve.borgwardt@bmpr.com.  Or email me at chip.martin@bmpr.com and I'll go wake Steve up for you.

A Few Reflections About the Feb. 6^th Snowstorm

1. We played the roles of good citizens last Wednesday by staying home and off the roads. By 10 a.m. Dale and I were looking at each other asking, "What the hell do retired people do all day?" By 11 a.m. I was on the couch reading. By 11:10 I was on the couch sleeping. By 2:30 I was waiting for 4 p.m. so that I could have a Bloody Mary without feeling that I was an alcoholic. By 2:45 I was drinking a Bloody Mary. At 4:30 we began writing and rehearsing hysterically funny new material for our banquet act. (The next day the new material did not seem nearly as funny.) At 7 p.m. I hit my limit, crawled into my suitcase and waited for spring.
2. You know a snowstorm is the real deal when the city's buses call it quits. If a 20-ton bus can't make it through the snow, what chance does your dinky little car have?
3. According to the "cancelation crawl" that ran non-stop along the bottom of our TV screen, a high school ski meet was canceled because of too much snow. Isn't that sort of like calling off beach volleyball because of too much sand?
4. I cannot fathom that in this day and age, 2,000 vehicles can become stranded for 12 hours on the Interstate near Madison. But I made a note to no longer ignore advice about keeping a winter survival kit in my suitcase.
5. Our street was finally cleared and snowplow drivers became my new heroes.
6. I think I figured out what retired people do all day and I headed to the store for a bigger bottle of vodka.

We're Just Friends - or - How to Use Viral Marketing
Click on this video link http://www.celebritydumpster.com/view.html?id=125189 to learn how I spend my weekends.  You have to wait until you're into the video about 1 ½ minutes to get the real effect. (It's worth the wait.)

I have my good friend Jim Barber http://www.hamnerbarber.com/ to thank for this. I'll write more about Viral Marketing on Friday.