Clever Idea to Generate Store/Trade Show Booth Traffic
Adidas decided to launch a new store in Pilestraede, Copenhagen during Fashion Week and came up with a great idea to entice customers to go to their store.
They placed several small blue Adidas ducks in the fountain at ‘Enhave Plads'. On the sides of the ducks was printed: "I've swum too far - help me get back home!", and on the bottoms it said: "Reward for my return at Adidas Original store". When customers brought the lost ducks back to the store they received free t-shirts and they got to keep the ducks. Not a bad idea. And similar ideas could be used at trade shows or other venues to attract attention and generate traffic.

Improving Email Newsletters and Email Marketing Efforts - Part 4
Content is king. If you want your messages read, give readers what they want ... versus what you want.  And present your information in an attractive, unique or entertaining manner.

Also, there's a lot of buzz surrounding "social networking" that includes the use of blogs and customer reviews.  These may not be right for everyone, but more and more marketers and public relations experts are experimenting with ways to increase interaction with recipients, and the overall user experiences on their web sites. B&M has experience with these new trends and can assist you in evaluating and implementing them.

Pictures Don't Tell the Whole Story
And finally, from our archives, I couldn't pass this up. Here's a Sheboygan Big Brothers poster featuring our own Dale Brown.  Dale was a Big Brother volunteer and he was on the board of directors of the Sheboygan County Big Brothers. But he was not a fisherman. The photographer had to show him how to hold the rod and reel mechanism.  Who goes fishing with plastic hair like that? I bet he's wearing bell bottoms. Gordy, Dale's little brother, is laughing at Dale's ineptness. Gordy is a government employee now, which gives you an idea of how inept Dale was as a mentor. "One Good Man Leads to Another!" I think I'm going to barf.