2010, 2011 PRSA WI Paragon Award of Excellence

About this blog

A Dummy's Puppet's Ramblings - from Chip Martin
Mannequin American views and guidelines on marketing/PR trends, news from the world of puppets and ventriloquism, bits of humor and other interesting but useless information. I post every Tuesday and Friday.
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Effective PSA Against Drunk Driving

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer
To View Complete Blog Click Here:
http://bmpr.com/chip_martin/

 

 

 

Chip Shot: When a woman says,”What?” it’s not because she didn’t hear you. She’s giving you a chance to change what you said.

 

Funny and Effective NSFW “Entourage” PSA Against Drunk Driving

 

 

Entourage’s Johnny Drama presents this NSFW “Don’t be an idiot” PSA against drunk driving. (Language

Unplanned Cover Shot

Breastfeeding moms are not a new thing when it comes to magazine covers, but Elle Australia apparently took advantage of a real-life moment when producing its June 2015 cover going out to its subscribers.

 The cover features new mom and model Nicole Trunfio breastfeeding her baby son Zion Clark. The shot, apparently, wasn't originally part of the magazine's plan. Ms. Trunfio was already booked for the shoot with photographer Georges Antoni. She brought her son along and started to feed him during a break, but the scene was so moving that the mag's team jumped on the opportunity to capture it on film ... and sell more magazines.

 

What’s in a Name?

 

 

 

 


Funny Pizza Hut Ad Hardly Mentions "Pizza Hut"

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer
To View Complete Blog Click Here:
http://bmpr.com/chip_martin/

 
An, “I’ll never drink again,” moment.

Chip Shot: I’m not getting out of bed today. The blankets have accepted me as one of their own and if I leave now I may lose their trust.

Pizza Hut Markets with Humor and Without Saying Much About Pizza Hut

Have you taken a selfie lately? If the answer is yes, then you're the target audience for this new over-the-top parody PSA from Pizza Hut. The brand wants to warn you about the dangers of the selfie stick—a device that creates the unfortunate illusion for the user that (gasp!) other people, places and objects exist.

Effective Brooks Brothers Print Ads

 

 

Things You May Not Know … or Care About 

  1. “Like a good neighbor, State Farm is there,” was written by Barry Manilow.  He also wrote, “I am stuck on Band-Aid brand ’cause Band-Aid’s stuck on me.” 

  1. Disneyworld, Florida is larger than San Francisco or two Manhattans. 

  1. As things stand right now, there are two states in the nation where drivers are not allowed to pump their own gas: New Jersey and Oregon.

Poorly Planned Signs

 

 

 

 

 

 

 


Coneheads Promote State Farm

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer
To View Complete Blog Click Here:
http://bmpr.com/chip_martin/

Chip Shot: “What happens after you die? Lots of things happen after you die. They just don’t involve you.” Louis C.K.

A Future Where Student Debt Crushes Your Dreams

This 60 second commencement address is so depressing that it’s funny as heck … and it’s here to promote $1 million in job search grants from Fifth Third Bank.

Planet State Farm

What better way to follow up “Jake, from State Farm” than with the Coneheads?

Questionable Marketing

When we were in London recently, we spotted this unique packaging for condoms.

Speaking of condoms …

Is this any way to promote taking the bus?

Yes, We'll be Appearing at the International Ventriloquists' ConVENTion This Year 

This just in ... someone cancelled so we'll be appearing on the Thursday Night Show at this year's International Ventriloquists' Convention. I don't want to brag or anything, but we'll be getting paid the same amount as Jeff Dunham, to appear at the convention.


Posted: May 22 2015, 07:30 AM by chip
Filed under: , , , ,
Marketing Success with Vlasic's Stork

A Puppet's Ramblings - from Chip Martin, Mannequin American Marketer
To View Complete Blog Click Here:
http://bmpr.com/chip_martin/

 

Chip Shot: Some people are like a Slinky. Not really good for much, but they bring a smile to your face when pushed down the stairs.

Marketing Success with Vlasic’s Stork

 

Birds and pickles go together like peanut butter and jelly … wait, what? Crazy as it may seem, the Vlasic Pickle company felt that was the case when it chose a stork to represent its brand in 1974. Some 40 years later, the ubiquitous mascot doesn’t seem so weird anymore.

But what prompted Vlasic to choose a stork in the first place?

According to the Vlasic website, the spokesbird was chosen in 1974 to deliver pickles because the national birthrate was dropping around this time.  Vlasic decided to capitalize on the trend. Taking the classic stork mythology and combining it with the belief that pregnant women crave pickles, they created one killer marketing campaign.

Click here  to see one of Vlasic’s first commercials.

But the real key to Vlasic’s success is that the company stayed the course with its mascot stork and its marketing message. Today everyone is familiar with both the mascot and the Vlasic name. Too many companies decide to change their logos, mascots and taglines too often. One of my marketing mentors used to say, “Stick with a good ad until you’re sick of it, and then stay with it until you’re even more sick of it … then keep running it.”

Vlasic has followed that advice to marketing and sales success.

Honest Packaging

Where Have all the Good Toys Gone?

Vintage Ads

I guess you “lay down the law” by getting her drunk first? By the way, is it just me or does she look half undressed?

Who knew that celery was “Nature’s Toothbrush?” Yuk!

Massage Cologne … and one hot masseuse. And the copy says, "... half man, half beast, all male!" Isn't "man" and "male" pretty much the same thing? If you're a man you're a male and vice versa.

 


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